There are 6.7 million bloggers on blogging platforms and 12 million who blog via social media. Majority of them are women, 53% between 21 and 35 years, and 77% of Internet users read blogs, spending one quarter of their online time on blogs and social media. Blogs are becoming indistinguishable from other channels and are now an unbreakable part of the online media.
Since you are here, reading a post on Blogger Babes, you are probably either blogging or thinking about running a blog in the near future (read what to blog about). If that’s so, have you asked yourself why do you want to blog, what is your purpose, what makes you want to write and share your knowledge and opinions with others, or why have you chosen that voice in particular? Is there some psychological groundwork behind all that? Let’s do some blogging on the brain…
Blogging Inspires Our Creativity
Remember the post What Should You Blog About, searching for your true passions and talents (your “element”) and turning it into a career? If you had a chance to read the book you’ve seen how Sir Ken Robinson looks at creativity in a different way – it’s not how creative you are, but how are you creative? Same as it’s not how intelligent you are, but how are you intelligent? Watch the amazing video below for more insights:
Blogging is a great expression channel for anyone exploring her/his creativity. You can write just about anything, expand your knowledge as you research, learn new things, share your interests, meet new people who have the same passions… The media doesn’t differ much from other writing (like in a journal), except for its potential reach since you are sharing this with the world.
You can blog about your new-found creativity, include creative aspects of your “noncreative” work, or even write about creativity in general, like in Creative Something.
Blogging to Be Social
Social media is huge these days, as these signals – likes, mentions and shares, – are widely accepted as true indicators of a blogger, site or company brand and popularity among real consumers. Google loves them, and so do we. And many bloggers have started blogging by trying to communicate with others, build relationships, relate, compare, or just hang out online. They are absolutely everywhere – on Tumblr, Twitter, Instagram, Vine, Google+, – sharing content and extending their personal and professional connections.
To Discover Our Identities
Some bloggers have a personal need for other people to hear them. They may be doing it to feel important, but that’s not necessarily a bad thing. If you blog about a topic you love and enjoy researching (we get back to “the element“ again), you most certainly have lots of knowledge, ideas and experience to share that other people would find valuable in their own lives, personally or professionally. The more people can connect to your stories and improve from them, the greater the popularity of your blog. So it’s good that others can hear (read) your voice.
But while at the identity, it’s very important to note that every blogger must be completely aware of all consequences that can potentially happen as a result of what they’ve publicly shared. We are not always proud of the things we’ve said or done in the past, and the chances are we won’t be proud of everything we do now few years after. And though we choose to ignore it, the fact is that what was posted on the Internet stays there for good. Even if we delete it, it’s probably too late if a damage was done, since people have already downloaded it, and you’ve lost all control over the content, as well as your reputation.
Be responsible and think of all the potential outcomes of your statements. Don’t take your identity for granted and assume that your pseudonym will protect you. If someone wants to find information on you, it can easily be connected to your real name. Just think where else do you use the same pseudonym online, or what personal details have you revealed in your blog content that can help others find out who you “really” are.
Blogging for Business
Some bloggers may have started blogging for fun or other reasons not related to a financial gain, but in time have found ways to turn it into a business and make the game profitable. They are the luckiest – they do what they love and make a living out of it.
Also, many professionals see blogging as very beneficial for expanding their reach and promoting their personal brands. Their blogs are not their primary source of income, just a way to connect with more people and market their products or services.
Blogging is an amazing way for people to exchange thoughts and ideas, but as mentioned above, you need to be responsible because the implications increase together with your audience.
Why do you blog? Tell us in the comments…