The bounce rate represents the percentage of visitors who leave your blog not opening any other page. They click back to return to results, close the window, type in a new URL, go to an external link to other blog or website, or simply do nothing until the session runs out, but they don’t go on to explore your blog and the content you create. We discussed before on this important Google Analytics metric, – what bouncing is and how to calculate it; – now, we’ll see what a low, high, or normal bounce rate actually means for bloggers, and how to know what you should expect.
First, we must be clear that different types of websites have different bounce rates. For example people come on forums to do a research, and it’s natural that they will click to read many threads, unlike blog readers who may only come to read a single post and move on to another site. So forums will naturally have lower bounce rates than blogs.
It also doesn’t mean that high bounce rates are bad. If you’re selling something on your blog, and readers click your ads and links to go to your sponsors’ websites (you have high click-through rates (CTR)), the fact that more people are bouncing off in the proper direction would mean that you are well optimized.
According to KISSmetrics’s great infographic on bounce rates, these are the average numbers by industry:
- Content websites 40-60%
- Simple landing pages 70-90%
- Lead generation sites 30-50%
- Retail sites 20-40%
- Service sites 10-30%
Blogs with bounce rates over 70%, need to immediately take action to improve their data (read what WordPress plugins can help with that). Below this is still a high number, but for bloggers not always, as they’re bouncy by nature, – people mostly come to read a post, or their subscribers click the links in the email newsletters, they read and then they leave.
If your goal is to get your blog in front of a greater audience, to increase traffic, your bounce rates should be between 40% and 70%. With exceptional content and user-friendly blog design, you can certainly reach the lower levels.
However, if your blog is new and still very small, your very low bounce rate may be a result of the type of traffic you receive. In this phase, the usual visitors of your blog include you, your close family and friends, and other related people who are interested in the topic your blog covers. It’s expected these people will stick around and not bounce off, right? You can begin measuring this data after about 6 months to a year, and once you have reasonable blog traffic.
How about you Blogger Babes?
What’s a high, low, and normal bounce rate for you? Share your thoughts in the comments.