All the way back in March, I published an article which named Google as the #1 blogging tool I can’t live without. I listed the top 7 Google products I use on a daily basis, even though there are plenty of other products that I use regularly… and, of course, Gmail is at the top of the list.
Use Google Alerts to Hear What’s Being Said About You and More
When I came online in 2002 for my real estate business, I was a freelance journalist, so I used Google Alerts for two primary reasons:
- to track my topic of interest or niche (competition, news trends, etc)
- to track myself
Yes, I used my name or company’s name to see who was talking about me and my business… I love building relationships with those who decide to feature me and my work (remember, I like to thank other bloggers whenever I get trackbacks). You can do this in real time even without pings and tracks by setting up a Google alert! So… yes, you can also use it to see what’s being said behind your back. 😉
Of course, I’m not being petty here–as Heidi’s said, protecting your brand’s reputation matters. It’s nice to be able to thank people when they say nice things, but if they’re saying not so nice things, you might want to be part of the conversation to clear matters up.
Here’s a great tutorial on setting up Google alerts featuring the two very reasons I’ve used it over the years (the page layout is a little dated, but it works the same).
Since my inbox is mighty full day-in and -out, I simply choose one Google alert digest daily. But when there’s something hot I want to track, I may do a real time alert so I can report about it first or be the first to commenter and trendsetter.
Want to be cutting edge? Do things in real time and break news in your niche by curating that news clip. And as a bonus, that’s just another way to build that credibility. 😉
What alerts will you set up with Google? Do you have any set already? Leave a comment and let me know!