I know you check out the competition. 😉
You want to see how they’re doing, how they position and establish themselves, what their About page looks like and how they use their voice… right? If you don’t do this, you should! This is a step to developing your own credibility that you should never leave out.
It’s important to ask yourself:
- “What sells my competitor to her clients?”
- “What does she present that I don’t have?”
- “What advantages do I have that she doesn’t?”
- “What are her clients saying? What are they praising? Complaining about?”
The answers to questions like these will jump start your plans for boosting your own online credibility. Another great benefit of this critical step? Building alliances and forging colleagues instead of competitors.
For example, while researching our competition during our rebranding phase in late 2014, we noticed an overwhelming similarity with all the female blogger networks: although everyone offered brand-to-blogger paid and review campaigns, networking events, and virtual and live conferences, no one offered eBooks, MP3 audio recordings, do-it-yourself eCourses, etc.
So we knew what we had to do.
While building our Learning Library of lady-leaning learning material, we knew that it would be critical to build our “competitors” into our biggest alliances, partners, and sales-force. This would prove not only mutually beneficial for both our blogger networks, but mostly importantly, to you—a female blogger eager to make a profession out of your hobby of writing. We’d be able to reach more female bloggers by working together, rather than apart.
It’s a win-win-win!
- For us, more sales.
- For any blogger network we partner with, sales for something they don’t offer themselves.
- For the bloggers in all of our networks, educational materials not previously available.
- And a bonus number 4—we established our credibility much faster!
More specifically, at the time of writing this post, we confirmed our partnership with one of the country’s largest blogger networks: Sway Group/The SITS Girls (75,000+ bloggers); one of the highest-paying blogger networks: The Blogger Network; and one of the largest review blogger networks, Double Duty Divas. Their partnerships are endorsements of our work. “Competition,” indeed!
So here’s the tip of the day, straight from our Blogger Building Blocks: Always find ways to turn your biggest competitors into your best colleagues and strongest partners.
Have you found creative ways to befriend your competitors? I want to hear all about your story. 🙂