Humans are highly-visual creatures, so we highly recommend having at least one on-brand photo of you on your About page. Knowing what internet personalities look like makes them seem more connectable. If people don’t perceive you as someone they can actually connect with, it affects how they interact with you.
When it comes to setting up your photo, think about your blog’s color palette, mood, and style. Are you a fashion blogger with more avant-garde high-fashion taste, or are you more into dreamy ethereal laid-back styles? You can also use props if they’re relevant to your blog. For example, if you’re a dessert blogger, maybe pose for a photo with some flour strategically all over you.
Conversely, there are many bloggers who don’t like having their photos posted on the internet (myself included). But that’s no time to slack—it’s time to be creative. We know of a travel blogger who only posts photos of her silhouette in different locations, a food blogger who only posts photos of her hands at work (stirring, chopping, mixing, etc.), and even a footwear blogger who only posts photos of her feet in different shoes. Some bloggers don’t have any sort of photos of themselves at all, choosing instead to post images of other things.
Whatever your choice is, it’s perfectly fine, so long as your visuals reflect your blog’s writing and brand.
For the purposes of this post, let’s say you’ve decided to post a photo. Here are a few things to keep in mind.
Top 10 Profile Photo Tips for Your About Page
1. Find a photography expert.
Not everyone can afford to hire a professional, but you likely know someone enthusiastic about photography. Ask this friend to take your photo. You’ll never know if you don’t ask, so take the risk.
Don’t know anyone? Grab your partner, sibling, or best friend, hand them a good DSLR camera, and allocate some time for a full-on photoshoot. Take as many photos as you can in a background that conveys you the best—in your kitchen, with your dogs/kids, at a trendy café. One of them is bound to come up right.
2. You can take a selfie.
Just make sure it shows your face clearly and doesn’t have distracting background objects—like the toilet, for example.
3. Wear the right clothes.
What you wear in the photo says a lot about you, so give it thought. Save the formal suit for another occasion. If your blog is casual, then a casual outfit works best.
4. Consider your angle.
Some people find that they look better when they stare straight at the lens. Others are a bit shy and want to do a photo where they are looking away. Take the photo that makes you look and feel good—as long as the reader can still see what you look like!
Avoid sunglasses. If you wear glasses, make sure they are non-reflective and your eyes can be seen clearly.
5. Spend a little time on your looks.
You want to look glowing and put together in your photo. Get your hair styled and put on makeup. Avoid sleeping late the night before or taking too many drinks. Sleep early and get rid of excess fluids by taking vitamins like B6, artichoke tablets, or diuretics.
6. Consider the right props.
If you’re using props, make sure they’re relevant to your blog. You might really love your pets and want them in your photo, but would you want to put that picture up on a food blog? If you’re writing about weddings, consider a more romantic setting for your photo.
If you’re too stressed out, it’ll definitely come across in your photo. You don’t want your readers to see that you’re too excited or even frightened. Don’t be so worried about the outcome. On the day of the shoot, just have fun, experiment, and take as many photos as possible. You never know which ones will turn out to be the ones you like best!
8. If it’s not something you want published in print, it’s not something you want online.
Pictures on the internet stick around. If someone wants to write about you or your blog, chances are they’ll use the photo on your About page. If this is not something you’d like to happen, you probably want to change the photo.
9. It’s okay to have more than one photo.
Apart from the photo of you, your About page can have a few more relevant photos. If you’re writing a food blog, add a picture of your kitchen. If it’s a crafts blog, show your work station.
10. Do not over-edit.
There are too many horror stories where a blogger wasn’t recognizable at a live event because her blog and social media images are overly-edited. Do not be known for superficiality. A photo is published to show who you are… so over-editing announces that you’re overly conscientious of your looks and lack a level of self-confidence and pride.
There are hundreds of bloggers writing about the same things as you are. Readers have so many choices—why should they choose you? You have a few seconds to capture their attention, so your best bet is to make an immediate connection with them through your photograph and bio.
Do you have a profile photo on your About page? How was the experience of putting it together?