Personally, I don’t have a Facebook. And speaking from that point-of-view, I have to say that it’s a real roadblock. There’s no denying that Facebook has massive marketing potential. If you’re serious about your blog or business venture, you definitely want to have a page.
Chances are you already have a personal FB, but your blog’s page should be separate (not a unique account, mind!). It’s time to build your brand.
The Blogger’s Basic Guide to Facebook Pages
1. Don’t turn your Facebook into a stream of spam.
A brand’s Facebook page isn’t an additional means of advertising. You don’t just make an account to spam people with more ads.
Whenever you put something up on your blog’s Facebook page, ask yourself these two questions:
- Is this going to make my brand more likeable? Everything you share should make your brand look more friendly and attainable to clients. For example, we like to post tips on our Facebook page. They improve our brand’s image by boosting our authority, and the friendly tone in the writing and design makes it more attainable to clients.
- Is my post useful? Will it encourage discussion? You want to engage potential clients, so make sure your posts speak to them—literally.
Take a look at this post from our Facebook page. It starts with a question—which encourages engagement—before building trust by proposing a solution, which is in the link.
Basically, you can’t just post for the sake of posting. Doing that can damage your image; if you post something wince-worthy, corny, or boring, people might see that as representative of your brand, which is definitely not something you want.
2. Likes are the currency of social media.
As with any other social medium, Likes are an excellent tool you can use to connect with other users. On Facebook, Likes help you keep a finger on what’s happening in the world—when you Like a page, you’ll get that page’s updates.
Like other bloggers in your niche; hopefully, they’ll Like your page in exchange, and you’ll both build your respective networks.
Speaking of which… Not a Blogger Babes fan yet? Like us today! 😉
3. Commenting on other people’s pages leaves a lasting impression.
Join in on discussions that posts—both yours and others’—spark. Your name on Facebook should appear as the name of your blog or something close so that you’re recognizable.
Always remember that when you make comments on other people’s pages, you are making a first impression. Make it a good one! Do not spam pages with links to your blog or your page. That’ll set a bad tone and hurt your reputation.
4. And some quick tips:
- Update once a day. A link to a post you made recently on your blog or just something that may interest your followers—it’s up to you.
- Do not oversell your blog. Occasional links are okay, but you’ll already have links to your blog all over the place.
- Post funny pictures related to your niche. But keep it clean and professional.
- Post helpful hints. Create attractive graphics and post tips related to your niche: style tips, makeup tips, etc.
- Link to websites. If you recently used an item and loved it, link to the website.
- Like. Try to Like at least one new page a day.
- Engage. Engage in discussions and offer valuable input. Don’t link your blog.
Stick around for more on Facebook this coming Thursday, where we’ll be tackling more than just the basics. 😉
Do you use Facebook for your blog? What’ve you noticed about it? Maybe you can even convince me to sign up again…!