Statistics say that on average out of 10 people 8 will read the title of your blog post, but only 2 will read the whole content. That’s how important titles are – they determine the success of the entire piece, whether it’ll be read and spread like a virus through the web, or languish in your archives, barely noticed.
The title is potentially the most powerful element of your blog post because most of your readers will decide whether to click and read the rest of your writing based on these words. To make sure you’re doing it right see if any of the following common mistakes applies to you:
Your Topic Is Not Your Title.
The topic you want to cover in your blog post isn’t the same as your title. You may be writing about Christmas home decorations, but that’s not a very compelling title, don’t you think. Instead, go with something like:
- Ten DIY Holiday and Christmas Decorations, or
- 6 Christmas Ornaments for Geeks (and How to Make Your Own).
Be Clear, Not Clever.
Some bloggers and online marketers tend to get too clever with their titles, which in the end only pushes potential readers away from their sites to reading something else. A good title must be very clear about what readers will get from the post, so instead of being clever go with a simple and clear title that also includes your keywords to help your SEO.
Keep The Titles Shorter.
It’s true that you can sell your posts to readers a lot easier if you write longer titles, but on the other hand, lengthy headlines are not only more confusing and harder to comprehend, but they also won’t be visible in full in search results, and will probably have lower tweet rates because of the character limitations. To avoid the disadvantages keep them to the maximum of 71 characters, or about 10 to 12 words.
Think About The Benefits.
When creating your title think about the benefits the reader will get from reading your blog post. If you were “googling” online marketing tips the chances are you would much more click a title like “3 Marketing Tricks from a Casino”, than one that says “My Last Business Trip to Las Vegas”. Don’t you think? Focus on what the readers need and deliver that.
Click the link to find great tools to help you generate blog post ideas.
Do Not Overpromise.
You never want to overpromise. You’ll lose more than you’ll ever gain.
For the sake of experimenting, let’s say that you desperately need traffic on your blog, so you decide to publish a post with a title that says: “All Gardening Tips You’ll EVER Need”. And it works – a reader clicks the link but gets disappointed seeing only five tips that every gardener already knows. This visitor will probably never come back.
Look at the title you wrote and ask yourself what would you expect from that blog post, and will it match these expectations. If the answers don’t satisfy you write a new title or improve the content.
Over to you… Got any tips for writing great blog post titles?