Writing click-worthy, viral blog content takes time and a lot of practice. Heidi and I compiled these steps for our editors, so they make sure we always write engaging, social media-shareable, search engine optimized blog posts. We hope you gain from them too!
1. Be personal. Envision yourself speaking directly to one person—your ideal reader. Write like you’re standing right in front of them by talking in the first person and addressing them as “you,” second-person and singular. Your tone will come off more friendly and motivating.
Perfect Examples include:
- A New Chapter for Female Bloggers
- Why Branding is the No.1 Thing Bloggers Need to Figure Out Before Starting a Blog
2. Be practical. Include solid ideas with real life examples. If you have a post about getting more followers on Facebook, don’t just tell your readers to “invite friends to like your page via email.” Instead, give a personal example like, “I started with 200 followers last December and wanted 200 more by February. I decided that for ten minutes every day, I would actively invite people to like my page. When February rolled around, I had 212 followers.” Follow with a screenshot of your Facebook page.
Perfect Examples include:
3. Write Different Headlines for Different Purposes. Different kinds of headlines serve unique purposes and maximize your readership. We use the Yoast SEO plugin, which allows us to specify three different types of headlines.
- The Blog Post Headline appears as the blog title itself. It’s usually what makes the reader want to click on the post. There are great examples of these headlines on the covers of magazines and news sites. One example would be “What I Hate About Summer.”
- The SEO (Search Engine Optimized) Headline. While “What I Hate About Summer” is a great blog post headline and can get a reader’s curiosity, it’s not something you’d search for on Google. So if your article’s actually about what hair products to use in summer, make the SEO headline something like “The 5 Hair Products You Need For Summer.”
- The Social Media Headline. This is the headline that gets a reader to click an image or link in a social media post on Facebook, Google+, Twitter, etc. Make this headline a longer, more specific version of the blog post headline with a call to action. With the same example, try something like “Read this post to find out why I think summer is the worst time for our hair.”
4. Make a CTA (Call to Action) at the End of Every Post. These are questions or requests for your readers to comment back. Ask for their insight! Encourage them to comment by prompting them to share experiences, or ask if they have any tips, like this…
So, what are some of your blog post writing tips? 😉