Facebook is huge; we all know that. How huge it is? Well, the latest statistics show we are speaking of over a billion user network, with a total of 665 million being active each day. With that being said, Facebook stands out as one hell of a marketing opportunity for businesses as well as for bloggers. So how can you use this social site to promote your blog?
Consider the Purpose of Your Profile
Why do you use Facebook? To connect with family and friends, or to establish yourself as a professional blogger who’s an expert in your niche? If the first is true, you should strongly consider managing two separate accounts – one for your personal self, and another for the blogger in you. Because people will be able to see everything you do on Facebook, and you need to be careful about how you are presented if you want them to take you seriously.
Search for Friends
You can’t just sit around and wait for people to find you. You need to get out there and start looking for them. With the recent introduction of Facebook Graph Search that’s now easier than ever. That’s like a separate search engine just for Facebook users, pages and groups, publicly shared status updates and posts, personalized around these users’ connections, interests and likes.
Now you can find absolutely everything on Facebook. You can narrow the search adding different filters and that way seek out people who would be interested in the things you blog about. In addition, you can search by #hashtags and find and connect with other fellow bloggers and regular users who are also sharing something related to your niche.
And don’t be embarrassed to send someone a friend request. You don’t have to personally know this person to ask him or her to get friends on Facebook. The worst they can do is to ignore or decline your offer for friendship, but in most cases what actually happens is that they accept the invitation, which puts you and your posts right in their news feeds.
Create Your Own Fan Page
But creating an account and just friending everyone won’t do you any good regarding your blog promotion. That’s not enough for people to follow you. Instead create your own Page on Facebook, and invite your friends to Like it and get updates in their feeds whenever you share your blog posts.
But remember, social sites are online communities, and as such, to survive, everyone needs to be engaged and participate. Make sure to regularly update your Facebook page with your blog’s content because your readership will expect that. Also, when people comment on your posts or reply, it is best that you answer and keep the conversation going. If you are just sharing your articles and never engaging with your audience, people will start losing interest in your page and your blog.
Add a Like Box and Facepile
In order to bring in more fans you should also promote your Facebook page on your own blog or website. Add the Like Box to show the number of fans on your page, as well as enable visitors to connect with you without leaving your site. There’s also Facepile that features the profile images of users who like your blog.
Connect Your Page with Other Social Media
All social sites are connected and can work with one another. Add your Facebook page to your Twitter account and vice versa, connect them with your professional LinkedIn profile, your Google+, YouTube channel, Pinterest page, and whatever other network your blog is associated with. This way you are creating a whole network of websites that are all promoting your blog and what it’s about. And keep these accounts updated with your blog’s content in a way that’s relevant to the particular type of audience there.
Never Forget You Are Human
It makes no difference if you blog with business in mind, or just for daily observations; remember that you are still human. And Facebook is the kind of network where you can be less professional and more casual in nature (unlike with LinkedIn). But keep in mind that the audience isn’t there to be attacked with promotions and business-only-related material. If that’s all you have to offer they’ll soon unfriend you, or hide and block you and your updates from their news feeds.
Instead, apply a fair mix of personal stuff and promotional material, but don’t get too personal sharing what doesn’t correspond with your professional blogger image. Make some funny observations, share a quote, video, a picture of your dog, as long as they are appropriate – you’ll give your page a fun and creative, personal edge.
Do you have some other tips to share? Something from your own experience? Share your comments on The Blogger Babes Facebook Page.