People LOVE free things. And the best way bloggers can leverage from this passion is to organize a giveaway contest. 🙂
It’s a win-win for both sides. Readers get their gifts and are happy to use them, and you get to promote your blog, grow social media following, increase traffic and comments on your site, and build relationship with your audience.
Here’s how to do it to get great results:
Select the right product for a prize
Missing the award can totally ruin the contest. So be careful what you select as a prize to pull in more participants.
Do some research or conduct a survey to find some good suggestions for a giveaway prize. But stick to a product or service closely related to your blog niche for maximum exposure, and make sure it’s relevant to your target audience. Choose something they use on regular basis and is well worth the time and effort required to participate in the contest. Newly released products, discounts and free credits for highly demanded items, free publicity, services, and consultations, are all great examples of giveaway prizes for your blog’s contests.
Get a giveaway tool to help you run the contest
You can organize everything manually, but that would be a lot of work. Instead try some of the great tools available online that can help you run a giveaway much faster and easier, such as Rafflecopter, Wildfire, Strutta, or Giveaway Tools. The tools manage everything for you, from contestants’ registration to selecting the prize winner, as well as offer real-time analytics, with in-depth stats and metrics.
Promote your giveaways
Maybe your giveaway prize is highly valued, very popular and attractive; still, you’ll need to spend some time and resources to promote it if you want to attract more participants.
Post the giveaway on a separate page, and share the link to this page in your newsletter, on social media, and with every other marketing channel you currently use for your blog’s promotion. Don’t forget to imprint your blog name, logo and URL on the prize-product also.
Avoid promoting on contests directories and aggregation portals as these people are only interested in getting the award, and will instantly unsubscribe from your list once the contest is over. They don’t care about your blog and business, and you certainly don’t need that kind of attention.
Measure the results and progress towards your goals
Your giveaway goals can be different, – to build a list, engage more readers and customers, branding, or publicity. The tools mentioned above can give you instant insights on your progress towards these goals. Make sure to monitor and measure how your promotions are doing, and adapt based on those results for better performance.
Deliver the prize to the winner after selecting
The prize typically goes to the people who have completed all mandatory actions of the giveaway contest, or those who did the most shares. Build a trust in your blog and brand by delivering the promised award(s) to the winner(s), and offer discounts to few non-winners. You can also use the announcement opportunity to mention an upcoming event or product on your site.
Keep in touch with all new contacts
Once the contest is over, make sure to keep in touch with all the new blog readers and followers you’ve gained from the promotion. Add them to your mailing list, engage with them, and provide the information these people need that also strengthens your blog’s name and business. Read the first steps to successful email marketing.
Do you organize promotions and giveaways on your blog? Are you aware of the U.S. laws that cover this type of off- and online contests? Make sure to read them.
Please share your thoughts in the comments below …