Are you confused when you see other bloggers getting tons of traffic from Pinterest? Do you feel like you don’t see what the buzz is all about (don’t worry, you are far from the only one)?
If your answer is yes to either of these questions, the chances are you aren’t using Pinterest correctly, or aren’t using it at all. Make sure to check these interesting stats because the numbers will definitely change your mind. The network has great potential for creative bloggers in almost every niche. Following are nine tips to guide you through your first and every pin.
Create a Board for Your Blog
If you don’t already have a personal account on Pinterest, you can create one here, or start with the business option specifically for your blog. You don’t need to have a separate account for your blog. You can just create a board on your personal account that is related to your blog so your readers can easily find their favorite articles by following your blog board, but converting into a business account gives you access to many tools that otherwise aren’t available.
Name the board with your blog’s name (Blogger Babes for example), or use your main keyword for what you are blogging about (like My Hair Styles Blog). Keywords make boards and pins easier to find. Whenever you publish a new post on your blog make sure to pin it on this blog board. Include a quality image that represents your post, a short description, the headline or a quote from the post, and a link that leads to the post page on your blog.
Choose Your Best Blog Posts to Pin
Pinterest is all about visuals. Select an eye-catching image for your blog post pin that relates to the content you are sharing. A good image will encourage pinners to repin your posts. You can either reuse an image you already have in your post, or use it as a background and customize it with the post’s headline or contents. This way when people share your pin and change its description the meaning of the image won’t get lost. Another option would be to create and use a completely new image, but in this case you have to upload it to your blog because the image must be available online.
For the descriptions you have 500 characters available, but shorter is always better. Tell your readers what to expect in your blog post intriguing them to click through and read it. Include all appropriate search terms and keywords people can use to find your post, and possibly add your blog address and related #hashtags.
Create Few Lifestyle Boards
Do a little Pinterest research first. Look for topics that are related to your blog and niche that already have an active audience on the social site. When you do a search Pinterest gives you 3 types of results: pins, boards and pinners that contain the searched term. Review all of them to see how your blog post topics would fit into them and if appropriate create few lifestyle boards that revolve around these themes. This helps you attract pinners that aren’t directly and only interested in your blog content. On these boards pin posts that correspond their personal and emotional context, and make sure to use the most searched terms in your descriptions to gain from the existing traffic.
Make Your Pins Easy to Find
Your pins and boards are indexed within Pinterest, as well as Google and other search engines. If you want them to appear in people’s search results you should be practicing good SEO techniques when pinning your blog posts. Make sure your pins are searchable by setting your “Search Privacy” to allow for search engines to find and link to you, and include your main keywords in boards names and pins descriptions.
Engage With Your Followers
You are on Pinterest to convert your pinners into your blog readers. To achieve this you must engage with your following. Pin only quality, engaging and interactive but relevant content on your boards, be consistent in your pinning so your posts will actually appear in your followers’ feeds, and return the favor by following back those who follow you. Visit your followers boards for good content ideas, like and comment on their pins, and repin their great content as well as content from industry leaders that your followers will like and appreciate.
Add a Contest Board
Everyone loves free gifts, discounts and coupons. If you are hosting contests on your blog you can create a special Contest board on your Pinterest profile to help promote them and garner greater interest and participation. Pin here all your blog hosted contests and drive traffic directly to your site.
Add the Pin It Button to Your Blog Posts
When your blog readers pin your posts on Pinterest, their friends and followers are more likely to read and repin them. To get this make sure to add a “Pin it” button to all your blog posts. You can do this by visiting the “Pin it” Button site on Pinterest and selecting the Pin it image that you want on your blog, adding your URL, uploading the image file, and building your widget. At the end, paste the code onto your blog (if it’s confusing check this link). This way you provide all the information for the descriptions in your readers’ pins.
According to Pinterest experience websites that use the Pin it button often notice big lifts in their referral traffic. Why not try it yourself?
Use Article Pins
Rich Pins are one of Pinterest’s latest features. There are product pins, movie pins, recipe pins, and the ones that will probably interest you the most, article pins. They all include specific information that makes users easier act on the pins they see and like, – prices, availability, movie reviews, ingredients. Article pins include your post title, the author and a short description of your post with link, allowing pinners to easier find and save what matters to them. They can even include your logo and byline photo.
Article pins are an exciting new development with great benefits for bloggers and publishers. According to Tech Crunch the brands who already adopted them are having amazing success. Rich pins are only available to verified websites, so consider a business account if you want them on your blog. For more information on how to add them go to Pinterest Developers Rich Pin page.
Track the Traffic to Your Blog
Pinterest web analytics is also available only for verified business accounts, but it can help you a lot to measure the success of your pinning promotional efforts. You can track how many people pin from your blog, see the pins and click your posts, what they like the most, which posts get most repins, and use this data to tailor your blog’s content and Pinterest boards to appeal to your audience.
This would be enough for a good start on Pinterest. Some of our blogger babes and regular readers are blogging about hair styles, fashion, DIY and crafts, and these are all among the most popular pins on the social site. For them Pinterest is a must. If you already have pinning experience yourself, please drop your thoughts in the comments below.