It’s one thing to build great blog with friendly design, write amazing content, prepare to monetize, and this all needs to be done, but after a while it feels like there’s not much use from that if no one is visiting the blog. For a blog to be successful it needs readers; visitors at first, which you’ll later turn into regular readers.
Finding these readers is very different for every type of blog, content, or audience it tries to reach. However, there are some things you can consider when looking for your blog readership:
The type of audience you try to attract
I read this great post on Social Triggers where Derek Halpern lists several situations where bloggers keep attracting the wrong readers to their sites. They have it all, solid design, quality posts, but their targets are completely mistaken. And this happens quite often. So, it’s worth to consider the type of audience you want on your blog, the right profile of your reader. Define them and see if your content and blog overall reflect that target, or make sure to get on the right track if you are just starting blogging.
Create a community around your blog and niche
Quality content is no doubt crucial when it comes to attracting more visitors to your blog, but people also enjoy being part of a community, and if you can create this kind of space and give them that sense of belonging, you’ll definitely win them over. You want your readers to feel comfortable when on your pages, to know that they can contribute with their comments, let them show their expertise, make them popular, … Your readers themselves will promote your content because they love the community.
Get your thoughts (and actions) off your blog
Think about the way you organize the time you spend blogging. What part of your day is spent on writing content, answering comments and tweaking your own blog, and how much time is left for interacting with other people’s blogs and websites?
We get upset because our readership is not growing even though we’ve spent so much time and energy on building a great blog, but we forget to notice that our work off the blog is far from enough to help bring in these readers. You need to engage in spaces where your target readers are, read the influencers, comment on their posts, share your thoughts and opinions, guest post, so you can expect more people on your site.
If traffic comes, catch it
There comes a time when we hit it pretty well and many visitors land on our pages. Instead of quickly jumping to celebrate, we should look into ways we can keep this wave of traffic coming back on our site. Make sure these people won’t immediately bounce off your pages, invite them to subscribe to your RSS feed and email newsletter, offer free gifts and try to earn their loyalty, which can be particularly worthy at good times like these. Think what your goals are and lead your readers there, but also intrigue them into coming back again tomorrow.
Learn at least the basics of SEO
Search engine traffic should not be your main focus if you want to build a sustainable blog readership, but you must think more broadly when approaching your audience. Even though, it won’t hurt if you get solid numbers from there too. For this, you need to learn the basics of SEO. Know the basics and just update on the recent changes.
The best way to bring traffic from search engines is through great content that people find useful or interesting and want to share. This is the base of any successful SEO strategy. There are certainly other methods to improve your rankings and chances of gaining more blog traffic, but quality content is the core.
What are your recommendations when it comes to finding readers to those starting blogging? Tell us in the comments…