I can’t start the day without checking my iPhone for new emails, calls and messages. And I’m sure most of you are the same, particularly since according to Movable Ink’s most recent data 47% of all sent emails are now opened on smartphones, which alone is more than the 34% opened on desktop computers, and 19% opened on tablets.
The usage of mobile phones is skyrocketing in the recent years, and this means that probably large part of your blog visitors are reading your content on a smart phone. In fact you can check this yourself, – simply log into your Google Analytics account. Read what other metrics you can find there to better understand your readership.
If desktop visitors are getting less than those coming from smartphone devices, you should definitely consider opting for a responsive blog design. When it comes to your email communication and marketing messages, there are five things you can do to ensure that your emails display optimally and look great regardless of the device customers and prospects use to read them. Tell us in the comments if you agree…
- Keep your content and design clear and concise. Readers always appreciate clear, brief, and to the point communication. Stick to the essentials. This is important for designing any newsletter, but especially for emails read on smartphones. There’s not much free space to use on mobile.
- Make sure your text is easy to read. 22pt for titles and 11pt at least for the email body text, with a strong contrast to the color of the background, as people often turn down the level of brightness to save battery on their phones, or read on sunlight, so this would make it a lot easier for their eyes.
Read some design basics bloggers should know.
- Use simple single-column layouts. Emails with multi-column templates are harder for readers to navigate through the content and the call to action. With a simple one column your design becomes much more flexible to fit any screen size.
- You only need one loud and clear call to action. As we said before, space is a scarce resource on mobile devices, so it’s best to only use one single call to action, be clear, tell readers exactly what you want them to do, and make it really easy for them to do it. If you want them to click a link, go to your sales page, make sure the button is easy to find and click on.
- Avoid using too many images. You can’t be certain whether your readers have enabled images to display when reading emails on their smart phones. And if they haven’t, your emails may look strange, with chunks of white space. So take it easier on the number of images, and when you use them include alt description to let people at least know what they’re about when they can’t see them.
Check how to Get More Subscribers for Your Blog’s Email List.
How do you like your emails when reading them in the morning from underneath your covers?