As online searchers and social media users (average or addicts) we are absolutely overloaded with content of any type, textual, images, videos… A study shows we are bombarded by the equivalent of 174 newspapers of data each day. On social sites, an average user processes about 285 pieces of content, – that is 54,000 words (or a novel) and 443 minutes of video (or 4 Star Wars movies). It’s a lot!
And with content becoming even more crucial for gaining readership, we’ll all need to find new and more interesting ways to present our stories and attract more people to our blogs. Use online resources to find great free images for your posts, make a video blog, include diagrams when explaining data, and combine quality content and inspiring design to deliver deeper data with lovely visual stories which can maybe go viral.
Here’s how I mean ‘viral’ – Last year Bit Rebels created “ROI: Return On Infographics” based on information they gathered comparing 500 infographics with 500 of their regular posts. The results: 832% more retweets, 629% more shares on LinkedIn, and 125% more +1’s. The infographics got 1,091 actions, and the traditional post only 243. That is one huge difference to be ignored. And here’s some more sweet data:
- 90% of what gets to our brains is visual.
- 40% of people better respond to visual information than plain text.
- More than 87% of people read the text on infographics.
- Everything in an infographic appears 53% more dynamic.
- Site traffic is up by 12% on average after uploading an infographic.
If these stats got your interest and you think there’s great data you want to share with readers, here are some tips so you can create your own infographics (expect the tools in one of Blogger Babes next posts; update – for the tools click the link):
Decide the goal you want to achieve
Before you start creating your infographic think about the goals – is it branding, SEO, or do you want greater traffic to your blog? For branding you can create an infographic about the products or services that you offer on your site; for SEO purposes find a fellow blogger with the same interests and put one together that both of you will share and promote; and if you want to increase blog traffic go for trending topics, particularly on social media where people would gladly share and repost your unique graphics. You can’t make correct decisions if you don’t know what you are after.
Think what would be relevant to your readers
Define the audience you want to reach with the infographic – who are the people that you want to read it and share it? When you know what your target readers look for it’s much easier to deliver a story that connects with them and that they find relevant and useful.
Make it about something current and trending
Blowing the dust out of old content won’t get your readers engaged. If you want results from your infographic check the news and what’s now happening in your industry, look for interesting facts and stats, or see if you can find inspiration in popular culture events.
Focus on content that goes viral
You want people who see your infographic to also want to share it with their friends, family, colleagues and other social connections so you will multiply your hits. What usually goes viral is content that’s already widely popular, but with a unique twist to the story, different aspect or additional information that your readers want to know and find valuable for sharing.
Make sure your title is also attractive so you will first pull in visitors to your infographic, and then hope these people will like it and share it.
Gather the needed data
Once you decide your goal, target audience and topic, you can begin collecting the information needed for your infographic. You can use your own blog posts in the research, or rely on third-party content, in which case you will need to link to the sources at the end of the graphic or on the page where the content is published.
Select an appropriate template
There are many great tools and resources that you can use to build infographics. Some are free, and for others you may need to pay a fee. However, when selecting the template you want for the graphic make sure it corresponds with the type of information you want to deliver and that readers can easily understand and follow the story described with it.
Tell a story
The stories we share at parties are short, interesting and with an effective tone and narration. The same applies for infographics also. Go with a meaningful and relevant story, create a captivating headline, an inviting introduction, connect the information with appealing images, and finish the blog post with a brief statement since your audience will most certainly read it.
The size of the infographic is also important
For readers to be able to see all the valuable data you’ve provided without resizing keep your infographic below 600 pixels width and 1800 pixels height. This “ideal” size will ensure the graphic is fit for most blogs, sites and social platforms, although there are some which allow longer and/or broader infographics, like Visual.ly where the limit is 1240 x 1750 pixels.
Back to you….
Do you have infographics on your blogs? Can they help get better exposure for your content and drive more quality traffic? Share your thoughts with us in the comments below…