Other bloggers in your niche can be a valuable source of support for your blog, and one way to reach out to them is by guest posting on their blogs or inviting them to freshen up your content. Guest blogging is indeed a powerful mean for establishing strong and meaningful relationships that can later lead to possible business opportunities, greater brand awareness, and last but not least, acquisition of quality links.
Publishing guest post is a win-win-win opportunity, – for blog owner, guest blogger, and readers.
Blog owner gets new content without having to write it. Your blog is ticking over, the readers get their daily article, and you can take a break from blogging, or do something else that’s been waiting for too long, like improving your blog design, rethinking monetization, or even just doing these 5 tweaks to make your site friendlier and more accessible for your readers.
As a guest blogger you can also be satisfied, as you get greater exposure, and to new readership that may otherwise never have heard of you before. Since you are the one writing the content, you can sneak in few links to your own blog posts that would be relevant to the topic and the audience. Also arrange to have a byline that includes a link back to your blog so you can draw direct traffic as a result. If you want some tips on writing successful guest posts, click the link.
Blog readers win because they can now read about their topic of interest from a new angle and develop different perspectives that they can later discuss and comment on, at the same time improving engagement.
So, just to write them down one after another, here’s why guest blogging is great for you and your blog:
Recognition and improved authority
When people see your name and site on other quality blogs related to your niche, they’ll start recognizing you as an expert, someone with ample knowledge in the field, someone they can turn to for advice. The more in-depth and well-researched your guest posts are, the greater your blog’s authority in the eyes of your target readers. And authority is important for ranking too (read these SEO tips for bloggers).
There are discussions online about the value of guest blogging as a tool for building quality relationships with people, vs. its use as yet another method for link-building. Just ten days ago Matt Cutts, the head of Google’s Webspam team, announced that “guest blogging is done; it’s just gotten too spammy”.
“I just want to highlight that a bunch of low-quality or spam sites have latched on to ‘guest blogging’ as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. We’ve reached the point in the downward spiral where people are hawking ‘guest post outsourcing’ and writing articles about how to automate guest blogging.”
But still, even he underlines that “There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future”. Guest blogging gives you valuable links back to your blog, within text or in the author’s bio, that way bringing greater and well-targeted traffic to your blog. Having said that, don’t write posts for just any blog, but carefully select the ones that are most relevant to your niche and will take you to your best audience.
If you write great content, people will love to read it, and when they reach the end of the guest post, they’ll click your link to come visit your blog. If you choose your guest blogging platforms with your target readership in mind, this can mean a completely new audience that is highly interested in your niche, and can potentially convert into a regular follower or customer on your blog. This is one of the greatest gifts of guest blogging.
New opportunities for growth
Again, if you play your cards right, guest posting can be an amazing business opportunity for you as a blogger. And highest quality is not negotiable. Because only then will you be called to write on other great blogs, or get involved in different ventures with fellow bloggers that may potentially lead to additional income for you.
I hope these are enough reasons for you to start guest blogging. But, be careful. Don’t rush into this. Think about your blog, get it prepared for the new-comers, consider your target readers and what topics would interest them.
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