Google Plus is one of the biggest trends now going on in the social media world. In case you are just getting started with the network make sure to read our tips and guidelines. Through Authorship Google lets you link your blog content to your official Google+ profile, and this way boost SEO.
Your posts will appear in the SERPs with “rich snippets” – a photo and byline next to them, including information taken from the author’s Google+ account, her or his name, and the number of circles she or he belongs to.
You claim authorship over your own original work, and verify the links by connecting them to you, – the author. This lets Google recognize and filter spam, non-human created content, and adds value to search results too.
That’s what Google Authorship includes, but it’s also much more…
Still, there are many bloggers who have not signed up for it just yet. The numbers are improving, and there are more photos and bylines in Google’s search results now than say last year when some research showed it’s around 60 percent, but still not everyone is fully aware of all the great advantages Authorship offers. Following are three of its biggest values:
It Gets You Noticed. An eye-tracking study shows in a heatmap (the image below) that the top search results and rich snippets attract the greatest attention of most users, unlike the results in between. If you watch yourself as a searcher you’ll notice you are doing the same, at least most of us. The snippets provide additional data about a link and this helps it stand out. Which logically leads to a click, right?
Improved Click-Through Rates. This greater visibility and the authority that rich snippets provide increase the chances a user will click the link. Significantly! Or, as a Catalyst research shows, CTR (click-through rates) improve by 150 percent with Google Authorship. This certainly isn’t a number any blogger should ignore.
It May Be The Future of Search. Google’s former CEO Eric Schmidt says in his book “The New Digital Age”:
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
It is obvious that one day we’ll all have to verify and connect our online information if we want those precious clicks from Google. And it may be sooner than we think.
Click if you want instructions on how to add Google Plus Authorship and connect with your blog content.
So what do you think?
Have you linked your Google+ profile to the content you create? How about now, after reading this? Tell us in the comments…