This is an exciting first post for me because it marks the beginning of the incredible partnership Heidi and I forged to build a bigger, better Blogger Babes community and learning center. To get you excited about our re-launch scheduled for this Wednesday, October 22nd, we thought it’d be perfect to share what’s happening behind the scenes.
So, here are some tips that my head designer and I used as we created our new logo.
Top 10 Logo Design Tips for Bloggers
1. Be unique. Aim to be memorable, and make sure its effective. Avoid plagiarism. Check out LogoThief if you think, “No big deal, I’m a just a little blogger, copying other logos is okay.”
2. Know your target market. Be appropriate, considerate, and consistent. [More about this in Step 1: Research of tomorrow’s article 5 Simple Steps to Creating Your Own Logo Design].
3. Use colors sparingly.
- Always consider what it will look like if there’s no color. Is your logo still memorable if it’s printed in black and white?
- Learn color schemes, and make sure your
- Don’t use too many colors. colors match.
4. Keep It Simple, Stupid. Strive to be distinctive, yet practical. Whether you’re going for elegant or funky, modern or retro, there’s a sense of simplicity that should be woven into your logo. Less is more. Extravagance is often overwhelming (and quite tacky, if you ask me) when it comes to logo design.
5. Images: Think small. Think about what you’re going to use as a favicon and avatar. Ask yourself, “If I only have the favicon on a screen-tab to look at, does the favicon remind me of the blog? Logo? Brand?” If you answered, “Yes!” then you have a winner!
Evaluate your options:
- Integrated image into your text (blog name)
- Stand-alone image (different than your blog name)
- No image (just your blog name)
- Combination (the image is part of your blog name)
6. Be versatile. Be creative in your use of colors. Can you switch colors? And, think: what happens if it’s on dark backgrounds or on a white-background? For example, we made sure we can put pink on white, white on pink, black on white, and white on black.
7. Use clean, clear, legible fonts. Avoid fad-fonts. You need the typography to match your blog and the emotions associated with your brand and personality. Try not to use more than two fonts—it’s distracting and inadvisable.
8. Use space wisely and creatively. Think classy, not cheesy. The most notable example of wise, creative use of space is FedEx’s logo, in which the space between the E-X makes an arrow pointing to the right.
9. Consider proportion and symmetry. Heidi’s keen eye saw the slight proportional difference in the lettering. Note the image below. This is definitely a higher-level logo design tip, since we had three designers working with us to solidify our logo. But, we think it was well worth the investment, don’t you?
10. If it ain’t broke, don’t fix it. Heidi conducted extensive research regarding hot-pink in our target market of women bloggers. I preferred keeping it, so finding out our preference matched with our marketing research was ideal. Note Tip No. 2 & No. 3.
Stay tuned for the tomorrow’s blog post where I share steps about how to create your own logo design and debut our new logo.
So, we can’t wait to hear what you think! Can you make anything out with the sneak peak in No. 9? What do you think?