Being part of the marketing team for my student organization but not having access to our social media accounts myself, there’s one thing that always frustrates me: when our promotional images are uploaded from people’s phones.
Graphic designers spend precious time in frustrating programs and combing through stock image sites to make promotional material gorgeous. They always save them in high definition and send them through email… and then someone goes and uploads a grainy, iPhone-quality image and the beauty is tarnished.
We’re surrounded by digital images all day, every day. Knowing the difference between file types is key for bloggers, designers, and social media users—so if you’re having space issues on your hard drive or your server, or if you’re trying to figure out what to do about the quality of your logo on the page, this is a post for you.
Making you file type-savvy is what this handy infographic from WhoIsHostingThis.com aims to do:
It can definitely get a bit complicated. WhoIsHostingThis breaks it down like this:
Use JPEGs (.jpg, .jpeg) for:
- still images
- graphics with a lot of color
- shading of light and dark
- when it’s okay to sacrifice quality to save space
Use GIFs for:
Use PNGs for:
- web images (PNG-8)
- logos which transparency and fading
- images in the editing process (PNG-24)
- complex images like photographs if file size is not an issue (PNG-24)
So there you have it. Now go forth and make your images perfect. Save space, better your site load times, or make a transparent, glossy logo—it’s in your hands now.
But with all this talk of file types, here’s what I wanna know: what’s your favorite .GIF? And how do you pronounce it? 😉 I’m on Team Jif, myself.