Monetization is something you should think about starting from your very first day of blogging. It gives you a clear strategy of how your business will develop and make profit. It’s awesome to have traffic, but converting these visits into paying and loyal customers is a completely different, much harder goal to achieve.
The conversion should be natural, as people read through your blog and get introduced to the offering. And the best way to do this is to optimize the path that leads them to your landing page. Know what you want to achieve – is it more subscribers in your mailing list, greater online sales; should your blog visitors complete a form or just promote you on social media? Then analyze your site metrics and see what you can do to improve and optimize every page in this conversion funnel.
Changing the text sizes and fonts, design layouts and background colors, reorganizing your calls to action, all can help turn more leads into prospects and clients of your blog. And for better results you can try implementing some of the following tips:
Explain the Benefits
Never focus on the features when you’re trying to sell something, but always talk about the precise benefits its users will have. Explain your blog visitors their benefits, let them understand why the choice you offer is better. You want these people to first trust you so they’ll naturally decide to later buy from you. Keep it short, concise and to the point, as always.
I don’t know if you remember the scene from The Wolf of Wall Street when Jordan Belfort forms his team in the bar and asks one of the guys: “Sell me this pen!”. The guy tells him to write something on a napkin, but since Jordan doesn’t have a pen he needs to buy it from him. He’s not talking about the quality of the pen, or its brand; just pointing out to the exact need of the (potential) buyer. Here’s a link to the video.
Ask Customers for Feedback
Often the simplest errors are the ones that cause the biggest problems, mainly because they’re harder to identify. But your blog readers and customers can help you a lot with such issues, if you ask them.
Create surveys and questionnaires to collect feedback from your visitors on what you can do to further improve your blog, products and services. Ask them if there’s something missing from the pages, a problem to be fixed, or if they’ll recommend you to their friends and fellow bloggers. The answers often reveal valuable information we are not aware of.
Make Your Blog More User-Friendly
Once in a while you can ask your readers to rate their experience on your blog – can they find the information they look for, is it easy to navigate, are they able to complete the purpose of their visit? You want your site to be easy to use for the visitors, to be user-friendly, with the content and value it offers as well. If they say they need more information on your prices, create a separate sales page listing all the prices so it will be easy for everyone to get that important information and feel satisfied.
Contact the Visitors Who Didn’t Complete the Order
Research says you only have about 90 minutes to get in touch with the people who almost made a purchase on your blog and try again to convert their visits into sales. Otherwise, they’ll probably forget about you and shop elsewhere.
Send these people an email (remarketing) and ask them what changed their mind and what you can do to help them become one of the many satisfied customers of your business.
The overall performance of your blog depends on the conversion of each individual page in your funnel. That’s why it is important to closely monitor their rates and effectiveness so you can fix them, and that way improve your blog readership, promotion and sales.
So tell us in the comments what you think about Blogger Babes… What can we do better for our readers? 🙂