First, let’s clear out what is responsive design. It is simply a web design that adjusts to whatever size screen the site is being displayed on – desktop, tablet, and smartphone browsers. If you need to zoom, enlarge, shrink and scroll to be able to see the text and click on things on a site when opened on mobile, that isn’t a responsive web design (RWD). Responsive websites look and function good no matter if you read them on phone, tablet, laptop or desktop computers.
With the rapid increase in the use of smartphones, mobile sales already taking over desktop sales with predictions to surpass desktop internet usage too by the end of 2014, having a mobile-friendly blog is becoming essential. According to data from StatCounter, mobile devices now drive almost 20% of all global Internet traffic. Check out these stats also:
- 90% of people use multiple device screens sequentially.
- 67% of users are more likely to make a purchase with a smartphone on a mobile-friendly site than on a non-mobile optimized site.
- In a study of 5,388 smartphone and tablet users 48% complained that websites were not optimized for mobile devices.
Large part of this data is business related, but the trends are more than obvious and applicable to bloggers too, particularly for those trying to earn a living with their blogs at the same time. So here are three reasons why you should opt for a responsive blog design:
Google Recommends It
According to comScore in July this year, 68.6% of the searches carried organic search results from Google. Since Google dominates the search market they are the ones that set the rules for us bloggers to follow. And responsive web design is Google’s recommended configuration for all sites because:
– there’s a single URL which makes it easier for its algorithms to assign the indexing properties to the content, and
– users can easier share and interact with content that exists on one site only than with content on individual desktop and mobile sites.
Responsive design not only saves both yours and Google’s resources, but also improves the user experience of your blog readers, which now as a ranking factor is becoming essential to take into account with regards to SEO.
One Website Fits Many Devices and Screen Sizes
In 2010 the average number of screen resolutions was 97. In 2013 it is 232. And considering the latest trends this number will keep growing. Since it is virtually impossible to predict what device and screen size someone will use to access your blog the most logical solution, now that it actually exists, is starting or switching to a responsive theme.
This will also provide a better and more consistent user experience (UX). Imagine you’ve just found an amazing cake recipe while searching for holiday inspiration at home on your laptop, and when you go in the store to buy the ingredients you need to search again for a mobile version of the blog and look for the recipe because there are separate URLs. That can be frustrating.
Responsive Is Easier to Manage
It’s far easier to manage one website and worry about its SEO than to have to do the same for a separate mobile site also. And that is another great advantage of the responsive web design. You can still have another mobile-specific SEO campaign but then you will be able to optimize for keywords that are likely to be searched by your blog’s target readers on a smartphone.
Back to you…
What do you think? Are these enough reasons for you to consider a responsive design for your blog in 2014? Let us know in the comments!