An entrepreneur, philanthropist, and prolific fashion blogger, please give a warm welcome to jetsetter and absolute sweetheart Larz, who truly knows how to make and maintain great first impressions.
Two years ago, when I was 18, I moved to Los Angeles with a big dream (surprise?), to turn my lifestyle, “Livinlikelarz” into a business. Initially, I made the big move after my freshman year at Vanderbilt University for a Public Relations internship in West Hollywood. Soon after arriving, I was ignited by inspiration, and one job just didn’t seem to suffice. I hustled my way into a second internship with my biggest blogger icon, Sincerely Jules. I spent my “free” time emailing designers, photographers, and bloggers. On lunch breaks, I ran out to department stores and bought large amounts of clothing to shoot and style, only to return them a few days later. My full time jobs were much more than “resume builders,” but real time education (I’ve never believed in resume builders anyways).
I started at square one, designed my brand/lifestyle @livinlikelarz, and created all of my #social media accounts. At my PR internship, I learned how brands connect with influencers. I also had a hands-on experience from the other side of the business through interning for Sincerely Jules. It was the perfect “blogger sandwich,” and I was right in the middle of it. I truly had the “best of both worlds.”
It was the beginning of my journey, and lets be real, I had a lot of catching up to do. I was faced with a challenge – there were millions of other “bloggers” in the cyber-world and I had to find a way to break through this “oversaturated space.”
3 years later, after living in Chicago, New York, Nashville, and Paris, I’ve definitely improved my #social life, with a lot of learning, observing, trial, and error.
After truly immersing and observing the unique cultures of these cities, I found that although the lifestyles, food, and languages may differ, there is one thing that unites us true human connection. As bloggers we depend on our Twitter, Instagram, and unique views. We are constantly researching new ways to improve our digital followings – yes, I am guilty. What I have come to realize, however, is that it is our human impressions that drive digital impressions – a.k.a. PEOPLE FIRST.
So. Throughout my 3 years of trial and error, I have discovered my 4 Top Tips to create a first impression that drives social media impressions.
1. Start with a Handshake, End with a Hug.
Treat every new person you meet with respect, and begin every introduction with a handshake. Once you begin professionally, break the ice, and make your new friend feel LOVED and END WITH A HUG. FYI, the average person should receive 4 hugs a day according to The Daily Health Post.
2. Exchange Business Cards.
Exchanging business cards is the best way to prove you are serious, and not just a #blogger taking #selfies for fun. The best way to build a digital relationship is by exchanging business cards in the “real world,” and following up afterwards in the “digital world.” Make sure your business card represents YOU. Take something you love or live by and find a way to incorporate it into your personal branding.
My business cards looks like a love letter, with an envelope on the front because I have been obsessed with snail mail since the time I could write.
3. Connect via Social Media.
After you meet connect on twitter or instagram and give your new #socialfriend a holler! Pick up on the details on your conversation and follow up. Send encouragement before a big shoot or tell your followers HOW MUCH THEY ROCK – but only if they do. Authenticity and building relationships is key to new followers. I always love when I meet mothers with daughters who are interested in fashion or entrepreneurship! Often times I will ask them for their daughters’ social media handles and tweet or instagram major love and encouragement! Mentorship is the best way to build followers, so find the target audience that admires what you are doing, talk to them, and INSPIRE THEM TO GET MOVING!
4. Never Be Forgotten.
How many people do you meet in a given day? Who do you remember? Why do you remember them? I can bet that you will remember someone who shows an extra amount of affection, starts your conversation with a HUGE smile and exuberates loving energy. It sounds crazy, but the key to being remembered is to never be forgotten. SO DON’T BE!
How do you make first impressions?
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