It’s a question many bloggers ask, especially at the beginning – “How often should I post on my blog?” I hate to break it to you, but there is no magic number or a one size fits all method. The frequency depends on many factors, including the type of blog that you run, or the amount of time you have available to dedicate to blogging.
Your Blog Needs Regular Content
First, because readers would appreciate regular updates on their favorite (to-be) blog. Remember, you are there for your readers. Just think, would you revisit a site if nothing has changed on it after few weeks? Probably not. They won’t too…
Second, because search engines love websites that are regularly updated. It means they are active. So they push their pages higher in the search results, giving them greater chances of acquiring traffic. Of course, it’s not as simple as this, as there are lots of other factors Google also considers (check our SEO tips), but fresh content can really help.
So regularly posting new content on your blog does help generate new (and returning) traffic. The question is “how often is regularly?”. Even though blogs like Huff Post and Mashable pressure you into writing one article after another, keep in mind that it doesn’t have to be the same for your blog. You can gain loyal following with less frequent updates, too. When it comes to your blog, this is up to you. You are the person who has to put all the work into creating the content and maintaining the blog, so only you should decide what regularly means for you, how often you can post?
Quantity Should Never Beat Quality
Ideally, you would want to post as frequently as you can (given the circumstances). BUT, you only want to publish great quality content, something that real people want to read and share with their friends. It’s the main, and only, road to a successful blog. Anything less than that, and you won’t last long in the blogging world.
Here are few guidelines to keep in mind when deciding how often to post on your blog:
- Think of your goals as a blogger. What is it that you want to achieve? Are you at the beginning, or you’ve been in the game for a while but think you can do better in terms of traffic? How are your readers reacting to your current and past blogging “habits”?
- Once you get these answers and define “the place” where you want your blog to be, decide what steps you need to take to get there.
- Newbies should post more frequently as they need to develop a solid base of content for their blogs and create consistency with their readers. (You may need our productivity tips for bloggers)
- Otherwise, post when you can, no matter if it’s once a day, 2 to 3 times a week, or even binge-writing on the weekend. If last is the case, make sure to schedule your drafts for different days throughout the week, and use apps like Buffer to manage your social updates. (Click for more socially productive tools for bloggers)
- Track your ideas in an editorial calendar and keep your blog posts well organized. To make things easier you can create certain themes for a day or two of the week, like Travel Friday or Happy Monday. You will be very happy you did this in the days when you lack motivation for blogging. It’s easier to gain momentum and stay motivated when there’s a structure you can follow.
- At the end, decide how often you will post on your blog based on everything above, and stick to it as much as possible as consistency is very important when it comes to finding and keeping readers.
How about you? How often do you post on your blogs? Has this pace changed over time? Tell us in the comments…