One of the best ways to measure the engagement of your blog is to look at the level of interaction. The success of your blog isn’t all about hits or clicks: How many of your readers are actually talking to you? Or do you feel like you’re blogging at a wall? Basically, does your blog invite visitors to comment on your pages and blog posts?
I don’t just mean through the content of your posts—at a technical level, have you enabled comments?
Under the hood, WordPress has a variety of features for discussion, including being able to turn comments on or off. As bloggers, we highly suggest you keep the feature on, even when you first start out and no one is commenting. Don’t let some abusive or spammy comments hold you back—undesirable comments can always be moderated first or deleted, and their total absence isn’t worth the loss of interaction with your readers.
But once you have the feature enabled, how do you get those comments to start trickling in?
Using Calls to Action (CTAs)
We recommend just asking at the end of your blog posts. When you’re finished with what you have to say, ask your reader a question or seek out her opinion. You can even just add some standard text at the beginning of your comment section like “I love comments on my blog. Tell me what you think.”
These kinds of techniques are called calls to action, and serve as pointers for your readers, guiding them through your blog. Every single piece of content that you publish should have a clear CTA. Even if your goal is simple, like having someone stay on your blog for a minute longer to read a few more posts, you should make that clear to them with some sort of written or visual direction.
The easiest way to do that is open up the floor with a question to answer, but you can also find other ways to engage the reader with your site, like ending your blog posts with a “Related Posts” series of thumbnails (WordPress has plenty of plugins for this).
Essentially, you need to tell your visitors what to do next—where to go, how to go there, and what’s in it for them. Otherwise, they might just end up closing the tab.
As for me, I think I’d like to point you to our Learning Library—because these are just 2 tips of 50 in our (launch sale!) $7 eGuide, 50 Things Your Blog Needs to Attract Readers. Check it out!
So how will you start building your calls to action? I want to hear all about it in our comments below. 😉