We already talked about landing pages and how necessary they are if you are selling digital products or offering services on your blog. If you are still considering monetization, keep in mind that when you start your business your blog will also need a Sales page to convert those prospects into customers.
One of the elements of a good sales page – alongside benefits, story, a call to action – are testimonials. A positive testimonial from a satisfied user of your service or product can potentially inspire other visitors to purchase from you as well. Getting those testimonials from people who’ve bought or used your product, on the other hand, isn’t always easy and straight forward. Here’s what’s important and how to approach gathering testimonials:
Never Use Fake Testimonials
You’ll find people online encouraging creation of fake testimonials, particularly for beginner bloggers who still don’t have any. I’m not one of those. It’s not ethical, even illegal, and it’s always possible to get caught. I bet this is not the reputation you want for your name and blog. And even if they never identify your fake testimonials, you are still losing on the long run, like in the case with content plagiarism.
Get Testimonials from Beta Testers
When you have testimonials from actual users of your products or services, you can say “Check what our clients have to say about working with us…”, or something similar. But until then, switch -our clients- with -people who used our service- and you’ll be able to invite someone to test your product or service for free and then write you a testimonial, without claiming otherwise and deceiving readers. If you want to be completely fair and honest you can also state on your sales page that the references are coming from beta testers.
Be Forward and Ask Your Customers
You should not expect your customers will voluntarily give you a testimonial. They are too busy for that. If you want their comment you need to explicitly ask them for it, even if you have a great product or service. The best time to pop the question is when they love you the most – right after you delivered your product or completed the project. You can also include a passage on the page when they complete the purchase, or send an email after few weeks.
A Small Incentive Will Always Work, But Be Careful
We have so little time these days, and we don’t want to throw it around on things that don’t seem important. If you want to stimulate users to give you their testimonials, you can offer them a small incentive, something like a mention in a blog post and on social accounts, an ebook, or whatever you think will be most interesting for those particular people. What’s very important here is that you make it perfectly clear that the “gift” is only a “thank you” gesture, a compensation for the time and effort they’ll need to put in writing and sending the testimonials, and not a bribe for their positive comments on your products and services.
It also helps if you can give your customers some kind of guideline for writing a testimonial, as people are not always skillful and might not know where to begin. But I’ll write about that in another post. 🙂
Till then, let us know in the comments do you have testimonials on your blog and what tricks are using to get them…