Events like StyleCon and Art Basel aren’t just fun and awe-inspiring—they’re also a great way to get connected with top influencers and other eager bloggers and media personnel like yourself. We’ve stressed time and time again that networking is of the utmost importance for success in any career, but this holds especially true in media and the arts.
Unfortunately, Heidi—a regular at Vanity Fair Social Club events—couldn’t make it to either StyleCon or Art Basel Miami this year. But as a networking pro, she’s shared a few tips on the art of networking like a rockstar!
How to Network Like a Pro
1. Warm up future friends by going on the event’s Facebook Page, or check out who else has posted about going on social media.
If you see someone talking about how excited they are to go to Art Basel, you can comment like, “Oh, hey! I’m going there too. See you there :).” Usually, this’ll result in the other person saying they’ll be on the lookout for you. Try it out a few times, and soon you’ll have loads of new friends to look forward to meeting!
2. Bring your business card.
If you don’t have business cards, order them stat!
Never be without your card. If someone you’d like to connect with doesn’t have theirs, ask for their LinkedIn if you’re interested in a business relationship or their Instagram if you’d just love to keep in touch.
3. Wear something that people can comment on.
Rock those ruby red slippers, wear a big bow, or even break out that elaborate brooch. This makes it easier for people to break the ice and will also make you memorable!
4. Do not try to pitch or sell yourself at a social event.
Keep in mind that this isn’t a convention or networking event. Most people want to have fun and just enjoy themselves. Yes, we all know you’re hoping to get facetime with the sponsor’s marketing rep, but this is not the time to do it. Aside from introducing yourself and your blog, get to know the other person as a human being.
At the end of the conversation, get their contact information so that you can pitch to them later. They’ll love the fact that you actually tried to get to know them on a personal level.
5. Quality beats quantity.
The ratio of contacts to hours spent building them should be 1:1, or 3:1 if you’re a pro. That means you should only be making one contact per hour if you aren’t a professional.
Again, fun events are not about getting as many business cards as possible. They’re about building connections, and most people can only truly connect with others after spending some quality time with them. 😉
What events have you attended recently? Share some of your best networking do’s and don’ts in the comments below and how they’ve worked out for you!