I’m sure you’ve heard many only marketing “gurus” claim that social media is the best and fastest way to stay in touch with your readers, followers, customers, or clients. They’ll continue to stress that email is dead–but let’s play devil’s advocate and pose these questions to them:
- If email is dead, why does every major social network ask for an email address when you create an account?
- Why do people continue to check their email every single day, often multiple times per day?
- Why do your most private, secure information like your bank account, car insurance, and phone plans have you log in with an email address?
Other than your cell number, your email address is the only way someone can reach you directly. When it comes to receiving non-urgent communication from others, most people prefer to be emailed.
So email must be far from dead. In fact, it’s very much alive—it grows more popular with each day. That’s why we’ve devoted two entire eguides on building and maintaining an email list for your blog.
Email lists are friendly ways to build trust with people, since you deliver your message directly to your audience and in private–unlike shouting into what sometimes feels like the vacuum of social media. You can be yourself, and your list members don’t have to be afraid of openly sharing their struggles or questions.
Consider these interesting facts about email:
- The average person spends up to 50% of their time online reading their inbox mail.
- People consider 42% of their email essential or critical.
- The average worker receives 11,680 emails a year.
- Email is used for more than just sending messages. 76% of people use it to exchange documents.
In short, keeping in touch with your readers via email is one of the best ways to build a relationship, build trust, and actually get a response from them.
But how do you put all this together? Find out when you receive our two email list focused eguides and two other guides FREE by subscribing to our upcoming monthly ekit release. For less than the price of two eguides, you can get them all and so much more.
Have you already set up an email list? Leave your thoughts below.