Humans are visual creatures, and great design amplifies what you say. It’s used to get your message across and encourage your readers to take action. So when it comes to emails, it’s important to make your message clean and clear with an effective design.
Great email design should take into account the following factors:
- Tell Them Who Is Sending
- Tell Them Who It Is For
- State What The Email Is About
- Have Relevant Content
- Easily Viewable Online And On Mobile
- On-Brand Design
- Easy Sharing Options
- Social Media Friendly
- Email Preferences
- Make Sender (You) Easily Contactable
We’ve spoken quite a lot on the importance of crafting a great call-to-action, so now it’s time to talk about its design.
Size matters. If you use call-to-action text, buttons, or images, their size can actually affect your conversion rate. Professionals always remind newbie email marketers to be mindful about the size of their call-to-action and to make it big enough so their clients will not miss it. Figuring out how big involves measuring the size of your call-to-action against the size of the other elements used in your email content.
Some email readers make a quick scan on the emails they receive, so you don’t want them to miss your call-to-action just because it is small. Make sure your call-to-action text stands out from the rest of the elements in your email because it’s the most crucial element of your email campaign.
Accommodating Mobile-Friendly Email Design
Consider these facts:
- 23% of recipients read their emails on mobile devices.
- 43% of mobile email users check email four or more times per day.
- 70% delete emails immediately that don’t render well on a mobile device.
If you use any of the popular email service providers, they usually provide a responsive email design (a design that adapts to the platform it’s viewed on) by default. But you still need to see that your email’s main message is easily decipherable.
Some rules regarding mobile emails:
- Keep both your subject line and message brief. Long wordy texts don’t have a place in email marketing. Say just enough to get your point across and to get your readers to heed you calls-to-action.
- Use large font. The body should be 14pt font and headings 24 pt.
- Remember to use big calls-to-actions, not rivers of text.
- Organize the layout into one column.
- Use fluid images in your email by applying percent-width properly.
- Optimize your offer’s landing page.
And speaking of landing pages… one of the main reasons you’re sending out that email is to get your readers to your site. The page you want your readers to go to is called the landing page—as in, this is where you want a person to land. Your landing page is not always your homepage, but specific page where you have an offer.
Good landing pages are free from distractions. For example… our landing page for Blogger Building Blocks, our monthly e-kit, is one column, sidebar-less, and free from a header so that your focus is just on our offer. You can see our big, pink call-to-action button, too… now what do you say? Because this is just another awesome tip you can get in our Blogger Babes eGuides, all of which come free with a monthly subscription to our trainers—only $9/month!
Are you a mobile email user? What are your email pet peeves?