There are many benefits to writing guest posts, – for blog owners, guest bloggers, as well as readers, – greater exposure and authority, valuable backlinks, new opportunities for growth and increased incomes.
If you are new to this, make sure to check our handy tips for creating successful guest posts. Still, getting the post accepted is the trickiest part of all; and possibly the reason why many bloggers hesitate to even try. This makes pitching one of the most important stepping stones to landing a guest-blog gig.
Follow the guidelines below to write the perfect pitch for your guest posts:
Once you know the blog you want to write for go to the About page where you can find the name of the blogger or editor. You won’t ever land a guest post if you address the blogger with “Hi,”. So do the necessary research to get it right.
Don’t want to put any pressure on you, but it’s important to understand the difference between good and bad pitching, since you really got only one chance to get accepted.
Start by explaining why you like the blog, and why you want to write for it. To show and fortify this include a link to a recent post from the blogger that you particularly like.
Be short when introducing yourself. In one sentence give your name, professional background and interests. That’s more than enough for a solid first impression.
Tell the blogger you pitch how your guest post would be beneficial for her blog and audience. Maybe you’ve went over the comments and noticed the readers are asking about your topic, or even better the subject has not been covered before. Either way, your piece must relate to the audience interests.
Send the catchy title and a bulleted outline of your proposed guest post to the blogger to introduce her to your content and skills. Don’t forget to include if the post has not been published yet.
Read and carefully follow the guest posting guidelines of the blog you pitch. The guidelines will answer most of your questions regarding writing and introduce you to the do’s and don’ts.
Make everything easy for the blogger. You know how busy your life is, so you can certainly understand that no blogger gladly accepts additional responsibilities. Ask if you can send the proposal together with few recommended images in the body of an email so the blogger or editor can read it easier, or if they want it as fully formatted html version, for example.
Of course, the blogger you are pitching would be interested in your writing skills. To assure her you deserve the attention include a link or two to your best posts, but make sure their topics relate to the niche of the blog you want to write for.
Don’t miss an opportunity to mention and link to your guest posts on bigger blogs or websites. But be subtle.
End with a call to action. Tell the blogger what to do next and try to get to her next ‘yes’. Ask if she would like to take a look at your proposed guest post, should you send it over. If this is required in the guidelines make sure to include the attachments.
Keep your pitch short and to the point. If it’s too long busy bloggers may not even read it.
Do you have experience with guest posting? Any particular pitch that you like? Drop a comment to share your experience with us.