There are different ways you can monetize your blogging, and selling your own digital products or services are just part of them. If you are thinking about this, or possibly already offering ebooks, tools, or training and consulting on your blog, to simplify the process you can register on Selz and use their services to easily sell the products directly to your readers. To promote what you offer and increase your network of potential clients you need to get more visitors’ information – the names and email addresses of as many blog readers as you can. All this data will be automatically added to your email list if you connect the email marketing solution you use (like MailChimp or Aweber) with your Selz account.
But no matter how much you advertise your products on Google and Facebook and how many people actually land on your blog, if you are sending them to your homepage, providing no information and guidance what next they should do, you are missing out big time. Your blog homepage has lots of other links and elements, about us, contact page, images that will distract your potential customers and deter them from moving forward. Instead you should create a separate landing page on your site that is optimized to collect your visitors’ information and do only that, – build a solid email list.
There are many different landing or lead-capture pages, particularly if you consider their design requirements and the reasoning behind them, but the main two regarding what they try to achieve are ones that generate leads, and others that do the sale.
Lead Generation Blog Landing Page
This landing page only purpose is to collect visitors data for email list building – first name at least, and a valid email address. These people are your leads and potential prospects to whom you can later market your offering and send free content that they find useful. Since you ask your blog visitors to leave their personal information on your site, you should be fair and offer something in return, something of value to them, like a free ebook, software, tips video, or email course. Your subscription rate will increase significantly.
Sales Blog Landing Page
The higher the price of the products or services you sell on your blog, the bigger the trust you need to establish with your potential customers. Once they submit their contacts you can start engaging them (but carefully and slowly, not spammy), and form credibility by constantly sending valuable and free content that potentially answers every detail they need to know to make a purchase. Through this communication you should convince your blog readers in the use and quality of your product or the service you offer, so clicking the ‘buy’ button will come naturally to them.
Back to you! Is there a landing page on your blog? Do you think you need one, or can you do better? Are you selling on your blog? Share your tips and comments.