How friendly a blog is to its readers has direct influence over the level of success it achieves. This includes fast page-load, valuable information, simple navigation, but also good web design with all essential elements and complete respect for its basic underlying principles: contrast, repetition, alignment, and proximity.
Once you understand these key design principles you’ll be able to identify them and the areas you should fix on your own blog. Although they are listed as separate, keep in mind that they are really interconnected and influencing one another, and you’ll most certainly need to adhere to all of them.
Contrast simply refers to difference. It’s subconscious but we notice contrast, – we look for similarities and differences all the time. It is one of the most powerful design concepts because it gives energy to your site, attracts interest, and helps the visitors make sense of the visual.
You can control and manipulate every design element – line, space, color choices, shapes and sizes, – to differentiate them, create contrast and make elements that are not same to look very different. “Slightly different” misguide readers into seeing relations that do not exist. Weak contrast is not only boring, but it can also be confusing.
Repetition is actually subtly reusing same or similar elements throughout the design to develop organization and strengthen the unity, consistency, and cohesiveness. This way people can view the items as being part of a larger whole.
Have a consistent theme and brand throughout your blog, reuse the same color, shapes and formatting for all of your posts, use compatible type adds to satisfy the repetition principle of a good blog design.
The alignment principle points out that no element should be out of place or distinct from all the rest on the page. Everything needs to be visually connected to something else. This creates unity among the aligned elements, and makes the blog look cleaner and more professional, sophisticated.
According to the proximity principle related elements should be grouped close together to achieve more organized look and reduce design clutter. Items that are in close proximity to each other become a single visual unit rather than several separate ones.
Your readers should not “work” to figure out where each element is, or try to decipher your blog’s organization and design priority; they should know it immediately, after just a glance at the page.
Can you think of some changes to make in your blog designs? Tell us in the comments!
And read, if you want, more Blogger Babes tips and advices on how to manage your blog.