One thing you must’ve noticed both on Blogger Babes and The Ambitionista is that lately we’ve gotten much more photo-rich. They say a picture speaks a thousand words, right? Well, in our social media-rich lives we want our pictures to reach a thousand shares!
While neither of our blogs have reached that pinnacle just yet, I’ve been spending a lot of time evaluating the 14 Most Beautiful Viral Photography Series of 2014. Taking a look at the photo series featured, I extracted one theme or lesson on how to go about creating your own viral photography series from each project, respectively.
14 Tips to Create a Shareable Photo Series
- Share a part of yourself. Create a legacy for those you love in images that will last beyond a lifetime. When taking a picture, think of the ramifications of capturing a moment and memory in time. Make every click count.
- Take something out of context. Be creative. Be unusual. Be original. Be daring. Be unique. Be you! There’s a superheroine in all of us, so capture that power within you in a single photo.
- Photoshop a new story into one of the past. Imagine the what-ifs of your story if it took place years ago. Tell your story in images that are meaningful, fun, and worth a laugh.
- Everyone of all ages can look good on camera! Don’t just stick to what works—images of puppies are cute and guarantee coos every time, but “Old Faithful,” a graying elderly dog, shines with wisdom.
- Take your camera on the road. Don’t limit your images to yourself. Capture live case studies and link their stories through a series of worthwhile images. Find others in your demographic and discover different perspectives, then tie them together.
- Photo shy? Put something else in your place. This is one of my favorite photo series because (1) who doesn’t love Legos? (2) I prefer not to be in front of the camera, so I’m always looking for creative ways to show “my story” without “my face”, and (3) I’m a world traveler, appreciative of nature and all its awe-some beauty, peace, and calming effects. So maybe you want to make yourself a unique avatar like the “Lego Travelers” and share, share, share.
- Capture common-day phenomena and expose their pros and cons. There’s really no need for explanations when a photo series with smartphones titles itself “Death of Conversation.”
- Share your crafts. Staging your glorious arts and crafts is an art itself. When you take pictures this yummy, it’s hard to tell which requires more craftsmanship: the knitted food or the expertly staged images of them.
- When you think you’ve had enough, keep clicking. Sometimes when sharing a photo series, your cute theme will have your audience in oohs and awws, so you’ll hold back on something that may not get the same reaction. “Harp + Lola”’s inseparable relationship is all ooh and aww material, but only when I hit the “Urgh! That’s kind of gross” image of them bathing together did I also say “Hah! That’s great!” Never be afraid to surprise your viewers. (Side tip: It’s pretty obvious that the majority of Harp + Lola was staged, maybe even forced, but when put together the images tell a funny story and obviously garnered enough viral shares to make this list).
- Make people laugh with you. Nothing is more hysterical than showing off your good humor and creativity when trying to deal with a new chapter of your life, such as after a recent divorce.
- Educate others with bold images. What’s more disgusting: processed meat products, or pig legs? These images demonstrate the gross similarities either way, and remind you that what you see is not always what you get.
- Share the love from your perspective. “Blended”… an adoption public service announcement elegantly told with simple images. Just click for yourself!
- Make viewers feel the mood. The silence of solitude, peace, and quiet. Photos that capture a particular mood can transcend the screen, so the viewer feels similar. When you can achieve this, your photos will definitely gain buzz.
- Show the unexpected and expose stereotypes. Think pitbulls are angry, boring, and ugly? …Think again!
If you’re a photo-rich blogger in the fashion, beauty, DIY, or food niches, hopefully these lessons help you think more deeply about how you want to use images in promoting your blog’s content.
Even though Blogger Babes is a business blog with little reason to capture images, we find that it’s critical to include photos in each and every post, because images may be the only way your content is shared with others on social media.
In an upcoming post, I’ll be sharing tips about how we decided to brand all our Blogger Babes images and recommend that you do the same.
Don’t deny the power of pictures! Let’s work together in creating more shareable images in 2015.
So what’s your favorite photography series of 2014? Please share why and how you intend to apply any of the above tips to make your own shareable photo series in 2015.