We talked before about how huge Twitter, Facebook and Pinterest are, as well as what mistakes to avoid when promoting your blog on social sites. In case you need more data on how powerful social media is, make sure to watch the video below (it is business oriented but the social and digital media statistics will amaze you).
So there’s no doubt your blog needs its social presence, but in order for it to have an increasing effect on your blog traffic and brand awareness, you need to establish a social media content strategy, – that is what to post, when to post, how to post, and all the other elements that you can define regarding your blog’s social media presence. When you have your approach set ahead it is a lot easier later to make good decisions.
I found this great infographic designed by mycleveragency on what you can do to create the ‘perfect social media posts’ and wanted to share it with you. Here are their recommendations for six of the most popular social sites at the moment, including Facebook, Twitter, Pinterest, Google+, Instagram, and the newcomer Vine:
The posts that get most engagement and sharing on Facebook are positive and intriguing, – they offer little information but don’t disclose too much – you want your readers to want to click through and visit your site. To be able to track these visits make sure to use a link shortener like goo.gl or bit.ly.
According to Socialbakers images make up to 93% of the most engaging posts on Facebook. That’s huge! So don’t miss an opportunity to share images together with your social blog posts whenever you can. The suggested size is 800×600 px. You should consider your mobile readers also when selecting the photos. Go with something simple that’s easy to see on phones.
To ensure constant engagement on your blog’s Facebook page you need to be present, – to start conversations, answer to comments, and build relationships. This means you need to post when your readers are there, and to constantly engage with the users.
Tweets need to include a clear call to action so the readers will know what they need to do. To drive most engagement ask questions, add quotes (bring 54% more retweets), facts and statistics, and use mentions to invite others to respond and engage with you. If you ask for retweets or RT, studies show, the retweet rate is 23, or 10 times higher than the average.
Just because you have only 140 characters for what you have to say on Twitter doesn’t mean you should sacrifice your grammar. Avoid using all caps and abbreviations, and leave about 20 characters free so those who retweet your tweets can add something of their own. As with Facebook, it’s better to use URL shortners here too.
Pinterest is all about the images, so here’s what the statistics say:
- Images without human faces are 23% more often shared compared to those with faces.
- Dominant colors get 3 times more likes and repins. Red and orange – 2 times more.
- 50% saturated image colors get 4 times more repins than those with 100%, and 10 times more than black and white photos.
- The background image should be maximum 40% of the image; otherwise your repins will decrease by 50%.
- Vertical orientation is better than horizontal, and the ideal ratios are 2:3 and 4:5.
To extend the reach of your Google+ posts use relevant #hashtags, tag people and brands if applicable to increase engagement, and get involved with the “Hot” topics to show you are keeping up with the latest in your niche. Joining communities is also a great way to boost your page engagement as all members there have the same topics in common. As with any other social site, posts with images best attract readers, so make sure to use them in full size – 800×600 px.
To enhance the appearance of your Instagram photos you can use editing apps like Snapseed or Camera+. Include relevant photo captions in the image descriptions, and add trending #hashtags to increase engagement. To drive two-way communication make sure to reply to your followers’ likes and comments, but instead of sales talks, keep the replies conversational.
If you are new to Vine it’s best to start with the popular hashtags like loop and how-to to bring greater engagement. Take your time when making your vine videos, find your style and do your best to portray the idea in the 6 seconds you have, but don’t try to cram all at once. Shaky camera can decrease the effect of your videos so better use a tripod, and do what you can to minimalize the surrounding noises.
What do you think about these social media tips? What’s your experience? Share your thoughts in the comments, or engage with us on the social sites.