When you have a blog you want people to read, share it, and subscribe to it. You also want them to keep coming back. It’s one thing to drive traffic, but creating and growing a loyal readership in a world of literally millions of bloggers demands a bit more.
Following are few things you need to consider if you want more visitors to become your blog’s regular readers.
You know we’d also love to know your thoughts and experiences, as this blog is not only about my ideas but about yours too, about the tips and suggestions that you share in the comments. So please feel free to do that every time. 🙂
Know Your Audience
It all starts with you and your readers. What kind of content do you have on your blog? What audience are you trying to attract? Blog about something you love, and not only that “you’ll never have to work a day in your life.”, but you’ll definitely find others who love that same thing too. If you can build a community around your topic, you can be certain more readers will continue reading and coming back to your blog.
Write for People, Not Just Page Hits
People are those who read your content and keep getting back to your site, and you must primarily create for them, not search engine results. This means building an interactive blog that invites people to share their interests, engaging in forum discussions and building relationships with fellow bloggers, answering readers’ comments as well as encouraging their contribution. People want to feel free to express their thoughts and opinions. Give them that feeling when on your blog pages and you are step closer to a greater loyal following.
Blog Regularly and Consistently
The more frequently you post new content on your blog, the greater the chances those visitors will convert into regular readers. However, you cannot compare with huge popular blogs and feel pressured to produce more at the expense of your content’s quality. Quality must always come first.
Give people reason to come visit again, and they’ll recognize and appreciate the extra effort, time and thought you’ve put into creating your blog posts. Post as often as you can but only great quality content. And no matter how often that is – every day, three times a week, once a week, – make sure it’s regular and consistent so more people would want to return to your site.
Create an Attractive and Fast-Loading Blog
You must offer a pleasant and fulfilling experience to your blog readers, because only satisfied visitors are likely to return. This includes attractive web design containing all the essential elements, as well as fast loading pages that help you keep the new-comers browsing and engaging with your content. Make sure your blog is fast and attractive on mobile too – four out of five global Internet users in 2014 will be mobile Web users, according to a recent study. Also check the link for safety tips if you are using free WordPress themes.
Ask Visitors to Subscribe and Follow
Calls-to-action like the Subscribe button are one of the ten essential elements of a great blog design. More subscribers equal more people reading your stuff. So you want to make this process easy for your readers – keep it clear and straightforward, promote email and RSS subscription in your sidebar and under each post, and just ask for subscribers’ name and email address.
Offer a FREE Gift in Return for Subscribing
We are not talking bribery here, just offering a simple incentive that motivates people to subscribe to your blog. People love gifts and free things like getting access to your most recent whitepaper or ebook. But the gift doesn’t even have to be something to download, just as long as subscribing to your regular updates is something your readers can truly gain from.
Why do you return to your favorite restaurant again and again? Probably because of the great food, awesome service, and pleasant ambience, right? It’s the same with your blog content – you provide readers with certain type of product or service. Make sure it’s top notch every time so they would keep coming back for more.