Content marketing is now crucial part of every blogger’s job. Great content is what readers want, followers adore and share, and Google pushes up in the SERPs. Social media, SEO, and content creation are all interconnected.
There are lots of great posts on writing quality content on The Blogger Babes website. Feel free to search through our categories.
In an effort to bring closer to bloggers and site owners what quality content means and includes Distilled made The Content Matrix (the image below) inspired by The Content Marketing Matrix made previously by Smart Insights. I think the infographic is amazing, and will certainly shed more light into the kind of content you can and should create for your blog audience. Spread the knowledge 🙂
The 4 basic types of content that every publisher needs, according to the matrix are:
Content to Entertain
We all like and share fun posts created solely for the purpose of entertainment, and that’s what you need on your blogs too. This type of content isn’t directly related to your blog, product or service, but it must appeal to the audience you target. The content that entertains reaches wider masses as many people share it, so it creates awareness for your blog and brand, on a more emotional and subconscious level.
The list includes: viral content, games, events and conferences, brand advertising, competitions. Blogs, press releases, ebooks, and company news are content meant to entertain, but at the same time, they’re also meant to educate.
Content to Educate
Educational content is also direct response advertising, guides, webinars, and trend reports.
People love sharing this sort of content too as they enjoy spreading the good and valuable things they learn on the internet. It differs from entertaining content as it is more based on rational than on emotional decisions.
Content to Persuade
Whatever your niche, you’d eventually want those visitors to convert to regulars, call for a service, purchase a product. Content created to persuade subtly leads readers to the conversion, using more of an emotional appeal.
This type of content includes your about page, customer reviews, case studies, ratings, or even celebrity endorsements (why not? :)).
Content to Convert
Ratings and case studies are also content meant to convert. This is content created to ‘get the deal done’, and it should have a rational appeal.
Content to convert are testimonials, interactive demos, FAQs, terms and conditions, product pages, price pages, calculators, as well as product videos and whitepapers which are also considered as content meant to educate.
The emotional and rational appeal are both necessary, and you’ll even have to mix them on some pages. Product descriptions (rational) often go together with at least few customer reviews (emotional).
So what do you think? Is The Content Matrix a valuable guidance for bloggers to create top quality content?
Share your thoughts in the comments…