There’s so much content about blogging, but there are still many people who don’t fully comprehend the money-making concept of blogs. This may partly result from the fact that many of those writing about blogging have different experiences and opinions on the matter, and they may also significantly differ on their credibility. However, as a consequence there are still many misconceptions and myths associated with blogging, and following are some of the most popular that may be holding you back from growing:
#1 Your Blog Posts Need To Have ____ Words
I think there’s no blogger that hasn’t heard about following a word count for blog posts because “it’s good for SEO”. While this isn’t necessarily wrong, the magic number varies depending on the type of content you write, and far more important than the length of the post is what you have to say on the subject. This even means writing as long as it takes. Because it’s not important how many words you’ll use if what you have to say is worth sharing.
Like social media, blogging too revolutionized the way we communicate and share our thoughts, ideas and passions with one another. Short and clear works everywhere. Sometimes, you can get great ideas across in just few paragraphs, but often times it takes much more if you want the content to truly be valuable to your readers. And what if you have videos in your blog posts and need to include transcriptions?
#2 You Have To Post ___ Times Per Week To Be Successful
It’s easy for large blogs with teams of writers blogging for them to publish fresh content every day, but the same is not to be expected from a single-author blog. When you write just to meet a specific quota each week, the quality of your content likely suffers. Instead of feeling required to produce lots of new posts you should focus on creating quality in particularly.
While it’s true that you don’t have to post new content every day for your blog to be successful, you still need to be consistent when publishing. Large gaps between two posts can be damaging for bloggers, so make sure to write regularly. To avoid feeling pressured it’s always best to work ahead so there’ll always be at least few drafts scheduled to be published. This can help a lot if you lack motivation to blog also.
#3 You Must Be A Great Writer To Blog
The reality is you don’t need to be a good writer to become a blogger and build a community. Writing is an essential element of blogging, but not everyone should be a professional wordsmith. It’s your knowledge on the subject you cover that matters, and even if you have moderate writing abilities you can still run a successful blog. And to be fair, we all start from somewhere, and like in anything else, practice helps us become better. If you truly believe you are an awful writer you can maybe try yourself with podcasts or videos. Just don’t give up blogging!
#4 You Must Have Huge Amounts Of Traffic To Be Successful
When we look at the popular blogs we notice they have lots of comments on their posts, lots of social shares, and we start thinking reaching such high traffic numbers equals success. The truth is that by themselves they don’t mean success. What you need to do instead is focus on connecting with your readership, building trust and quality relationships, getting to know them and the challenges they face every day so you can offer the greatest service in your niche. On the long run, a highly responsive readership is always better than lots of traffic but low response.
#5 Blog Readers Hate Being Sold To
It is also believed that blogs aren’t the best choice to make money online because blog readers hate being sold to and are only interested in the content. There may be some truth in this, but not if you earn your readers trust and keep their best interests in mind while promoting. You can make money blogging and solve your readers’ problems at the same time, and most of them won’t have a problem with it. But your offering must be of high quality and have meaning for your audience.
#6 The Money Making Confusion
There are different opinions and expectations about blogging and monetization:
* Making Money From Blogging Is Easy
Some (probably) optimistic people tend to appreciate more other bloggers’ success stories and assume that earning a living this way is easy. They think there’ll be hard work for just a couple of months until they acquire a significant sum of money, and afterwards everything will be a smooth sail. They soon find out this is just a myth.
If you want to make money from blogging you need to put in some hard work, just like you would do with any other job, or with your own business. Those bloggers whose blogs work very well are maybe spending less time a day to earn the money you are, but they are still working and most often they spend these additional hours on other (un)related projects.
* You Can’t Earn A Living Blogging
The more pessimistic part of bloggers may be thinking it’s not possible to make a living with blogging. It’s true that not all bloggers have achieved their income goals, but it is not considered that large part of them have given up too early because of having unrealistic expectations, or because of lack of patience and consistent effort. To earn the success you aim for start looking at your blogging like it is a business, an investment of your time and labor that will pay off in the future.
* Blogging Is A Passive Income
And another money-making misconception is that blogging is a passive way of earning money. Some elements are passive, but they are more of an online marketing nature than they are related to blogging. The truth is these passive elements are only taking advantage of the whole creating and adding new content that was previously done. If you get solid and steady traffic from certain blogs, you can sell advertisements or use Google AdSense to monetize that content and earn month to month from work done on those posts earlier. If you look for passive income there are other more effective methods.
So what do you think? Are there any other bloggers myths to expose? Share your comments below…