On October 22nd this year, two things are happening simultaneously. 1) I’m celebrating my birthday and, 2) Blogger Babes is relaunched with a brand spanking-new logo and strategy. And both events involve my most favorite thing in the whole wide world—chocolate cupcakes.
When I “started” Blogger Babes a little more than a year ago, all I really wanted was
an excuse to throw parties to get together with some blogger friends every once in a while to talk about blogging. Ever since then, my little group of five or so blossomed into an army of strong and supportive bloggers. We all come from different backgrounds, but we have one thing in common—a desire and passion to grow our blogs as an extension of ourselves.
Although the blog parties still happen, they weren’t enough. As a full-time blogger who cut her teeth figuring out how to make this whole blogging thing work for the good part of a decade, I became aware of the need to share the practical and time-proven tools and tips for bloggers…and so I did. I provided free e-books, tip sheets, webinars, etc. and was quite happy doing so. Unfortunately, I found that as Blogger Babes grew, it demanded more and more of my time, energy—and yes—money. I was drowning. And yet I felt more could be done.
I knew I needed a partner to run Blogger Babes and make it financially viable as an organization. I needed a blogger who shared my vision to develop Blogger Babes into one of the best blogging resources out there. More importantly, I needed someone who could help me manage Blogger Babes’ operations on a day-to-day basis because I still have my own blog, TheSuccessfulStyle.com to manage and grow. So as in everything else in life—I had to go out and actively look for what I wanted.
Long story short, I put out feelers in the early part of 2014, had a few false suitors, and then almost by accident met Ponn Sabra through an acquaintance. We had chemistry from the get-go, and I was drawn by her energy and ideas (and the fact that she was working and taking care of three precocious school-aged daughters and still seemed effortlessly put-together and organized).
What was supposed to be a couple of hours of hanging out at the Santa Monica Pier turned into a whole-day of talking and chatting all over Santa Monica (we’re walkers), and I knew by the time I got home that night I would love to have her as a partner for Blogger Babes. So I sent her a long email that took about four hours to compose and waited with baited breath to see how she’d respond. I swear I wasn’t half this nervous waiting for my boyfriend to call after our first date.
This was about three months ago. Working side-by-side with someone who understands you is great (because we were very upfront about expectations, commitments, and goals from the get-go). Ponn is a wonderful business partner, and she provides skills I lack. Our new logo as well as this brand new website would not have happened without her.
Anyway, what I really wanted to say is: welcome to the new Blogger Babes. We’re happy to have you.