We “google” the name of the guy we want to date these days. And we’ll certainly “google” the people we do business with.
Through search people discover the quality of your personal brand. It’s your responsibility to manage the presence and make sure you’re presented in the right light. Try to understand what your customers and blog readers will look for, trace and improve their paths to your pages.
Following are nine steps for bloggers to build their personal brands online and impress searchers that look them up:
#1 Google Yourself
See what people will find in your top 10 results. In most cases the list will include your Facebook, Twitter, Google+, Pinterest and LinkedIn profile, and hopefully a link to your blog. Still, what searchers see when they start opening those pages is what determines whether they’ll trust you or dump you.
#2 Connect Your Blog With Your Google+ Profile
As an author you can gain a lot of credibility and build online authority, and through Google Authorship you can highlight this fact in the search results for people to know. This improves your visibility, your click-through rates, and definitely boosts the impression you make on first-time visitors.
For more on Google Authorship’s great values for bloggers follow the link.
#3 Think of a Catchy Tagline and Fill In The Occupation Information on Your Google Plus Profile
Authorship’s rich snippets in Google’s search results provide searchers with information on the number of circles you belong to, include your Tagline and part of your specialties listed in the Occupation section on your G+ personal profile. This is all valuable data that could potentially lead more people to your blog’s pages and business.
If you’ve tried Google+ and decided it doesn’t work for you, it’s probably best to reconsider the decision, – the chances are the results were missing because you’ve made some mistakes approaching the social site and audience.
#4 Make Sure Your LinkedIn Profile is Complete and Up-to-Date
LinkedIn has a truly powerful position in search results, – in most cases when you “google” your name your profile on the social site will be in the top results, even above your blog.
Complete all necessary information in your LinkedIn profile, create a compelling title as it’s seen in SERPs, address your target audience directly with your writing, and look for recommendations from satisfied clients, readers, coworkers and industry experts …
#5 Optimize Your About Page on Facebook
The first 150 characters of your About data appear in search results, so make sure this section is optimized with all the right information to attract potential readers attention.
#6 Don’t Forget Your Twitter Bio
For the meta descriptions in search results Google pulls the first 100 characters of your Twitter bio. This should also include the most important information about you, your blog and business to appeal to target audience.
#7 People Like Your Expertise
They want to learn from the best, get the best service, work with people who are so good in what they do that they don’t want and need to work anything else. They like it when you specialize in specific area(s) of photography, real estate, SEO…; don’t be afraid to show that.
#8 Guest Blog for Bloggers with Larger Audience
Your content will receive much greater attention when published on more popular blogs and websites than if the posts were released just on your site. That’s obvious.
The dilemma is can you actually get published on major blogs. Yes, you can. Follow the link for the tips.
There are great benefits to guest posting for bloggers, and your author profiles from well-known blogs and websites listed in search results is definitely something you want searchers to see. They improve your online authority and boost your personal brand among target audience.
#9 Make Sure Your Blog Design and Graphics are Professional
Otherwise people will know you’re an amateur. It’s the truth.
Your blog design must be user-friendly and include all essential elements searchers now expect from professionals, from logo to your social media connections. Strive for your complete online presence to be professional and towards the brand you want to build for your blog and business.
How about you? Do you “google” your name? Share some suggestions from your own experience so bloggers can improve their personal brands online.