You know the saying “If you build it, they will come.”? You need content on your blog so readers will come. 2012 statistics show blogging has become the primary content marketing tool for almost every business with 60% of them having a blog, that 77% of Internet users read blogs, and 61% of them have made a purchase based on a blog recommendation.
And just look at the leading big blogs; you’ll notice their content is top notch. These bloggers have been around for a while, and they have developed skills and built-up experience that makes their writing easier. However, there are things you can do starting today that can significantly improve the quality of your blog posts. Here are five tricks to use now:
Shorten your headline and make it simple. State the benefit and don’t deceive.
All elements of a post are important, but the headline is what gets readers attention first. 80% of people will read the headline and only 20% will continue reading the whole post. What’s important is that you keep it short and simple, state the benefit for the reader and live up to your promise. Start with the headline; it will guide you through your writing to deliver exactly how you’ve promised. Lists, tips and how-to’s are very popular.
Improve your posts layout.
People don’t have time to read everything they have available online. They make selections all the time. Your blog is fighting against many for a small piece of your audience attention. And they don’t want to commit. They want to know ahead if your lengthy blog post is worth reading. If your post is longer than few paragraphs, you should give your readers a preview of what they’re getting into, adding section headers and dividing the text into more meaningful pieces of content.
Add quality high-resolution images.
When it comes to photos, graphs and images, the rule of a thumb is one visual per 250 words. Make sure to keep up to this rule when editing your blog posts. Add only quality images with high resolution, and edit the captions to optimize them well for search. Photos are automatically shared on Facebook and other social networks, and they directly influence the number of clicks and engagement your posts will receive. Check this tip-post on how to shoot the best photos with your iPhone.
Watch your keywords and SEO.
Keywords are far less important in your blog ranking than before, but they still have a great role in your blog SEO. The search engines will gauge the relevance of your pages based in part by which words appear in the content of those pages. If you are blogging about fashion, you must use fashion-related terms throughout your blog post. The keywords should also be included in the title and sub-headers, and you can also link to other pages and/or other blogs. Focus on 3 to 5 terms, depending on the size of your posts, but never at the expense of natural language.
Don’t forget the call to action.
What do you want people to do when they are done reading your blog post? Buy something? Sign up for an e-book, white paper, or newsletter? Add a clear call-to-action at the end of your posts to guide your readers through the path towards becoming your prospect, while at the same time offering something that they’ll find valuable.
What tricks do you use to enhance your blog posts? Let us know in the comments below!