In tough times like these we can all use an additional income to the family budget, and blogging can be one of the sources. There are lots of ways you can earn from the work on your blog, and Google AdSense is one of the easiest that will boost your bottom line every month. Still, a lot of bloggers give up on the tool within the first couple of months, failing to recognize its potential, mainly because they expect more money without first considering that more money also means more hours of dedicated work which not everyone is willing to put in. So for the persistent ones AdSense can be a great source of extra cash, and here’s what is important to consider:
Be mindful when selecting keywords.
Search is all about keywords, so in order to earn money you need to choose the best Cost-Per-Click keywords, with proper competition level. There are great tools out there for keyword analysis, but make sure to keep them within your niche since they determine the type of ads that will show up on your blog. If the ads have nothing to do with your content, people are less likely to click and follow them, and you will be wasting a perfectly valuable space on your site, which if used otherwise could potentially bring you great income.
Be careful with the density of your keywords, as Google can penalize you, or even remove your blog from the program, if you go overboard. And once you are out, you are practically out for good, and you certainly don’t want that.
Ad placement, and selecting the best size and format.
Whatever traffic comes to your blog (no matter how these people landed on your pages) will judge you, your site and your business, based on the design, layout and navigation (read next), but also on the way you deal with the advertisements on your blog. Their size and position have great influence over the clicks they’ll get, but if used too often or on the wrong places, ads can also ruin the user experience. You don’t want to leave your readers wondering where they need to click to get what they came for in all that ads-chaos on your site.
The first reason why people come to your blog is to get certain information, not to click advertisements. You have not been working so hard to improve it in every sense, create great content, just to make your visitors click on the ads and leave your blog forever, right? Keep their attention on the design and content first, and looking at ads will come secondary as they get more comfortable around your pages.
For the size and format of the AdSense advertisements, it’s worth keeping in mind that the large 336×280 rectangle sized ad has been proven as the one with the most revenue. You can start with an ad around that size, maybe display a video (which type is increasingly popular lately), and then test your results with different formats and sizes to see what works best with your audience. Every niche is different, and what works for some blogs doesn’t necessarily work for others too.
Keep your blog in good shape.
To achieve success you need to provide quality; and this includes blog design, navigation, positive user experience, and awesome content that readers love. As people land on your pages they start scanning from the upper left corner of the screen, toward the upper center, and then their eyes tend to drift down. They’ll only scroll down if they like what they see. So the best place for your ads is probably to the right and bottom of the screen, this way keeping the focus on your blog and message.
Create valuable content to keep the attention of your readers and show your knowledge and authority in the niche you cover. The chances for earning money are greater if people feel they can trust you. Optimize each page on your blog for the right keywords that you target and take care of the other on-page SEO elements.
More traffic = more money. But not just any traffic.
To make money with Google AdSense you need visitors on your blog who are interested in the niche you cover and would go further to find what they searched for. This means you need targeted traffic, with needs that your blogging business can meet, who may also show interest and click on your ads. So it’s not just to generate traffic, but to consider what audience profile you want on your blog and what would be the best way(s) to get their attention. Apply what you’ve found out in your marketing strategy, and you are good to get that extra earnings.
Monitor your success and reevaluate your strategy.
Monitoring is key to success. Only if you follow how your ads are doing, you will be able to manage your profits. Look which ads are working, and which are not; see if some have better results at specific periods of the day, week, year; check if the keywords you’ve selected actually make you money – if not, change them.
To get an idea of the things you are doing right and your wrong steps, compare few of your top earning pages with the same number of the worse performing pages on your blog. See what you are doing different, why are they making more money, and implement this data into the bottom pages measuring the results. Make sure to reevaluate you’re your AdSense strategy at least every month based on this knowledge, analyze if you are using the best keywords for your blog, and make changes accordingly.
What are your thoughts? Can AdSense be helpful for you? Or you already have some tips of your own to share? Tell us in the comments …