If blogging was part of your New Year resolutions this 1st of January, social media marketing was certainly included; or at least should’ve been, considering the huge role of these signals in the success of your blog. To plan your strategy and correctly approach the audience you need to be aware of the current trends in the social world, as they form your decisions on the most effective tactics to apply, or the allocation of the always limited financial, time and effort resources. The social media world is constantly and rapidly evolving, and therefore, your strategies and blog’s presence must not remain static.
Following are five social media trends and expectations for this year and ahead:
Don’t put all your eggs in one basket!
“Eggs” are fragile, and if something happens to the “basket”, you might lose them all in just one quick and painful moment. No one wants that. Instead, diversify!
Facebook recently changed their algorithm and this significantly reduced the organic reach and visibility of page posts and updates. What’s more, experts say the numbers will continue to decline. If your marketing efforts are too dependent on this single platform, you’ve put your blog completely at their mercy, no matter if they “slightly” change the rules, or totally crash.
Google+ is here to stay.
Google+ already impacts Google’s search results, and this trend is expected to continue. Even further, in a recent video Matt Cutts from Google confirmed that social signals from Facebook and Twitter do not influence the search engine’s rankings as a result of crawling and accessibility. So if your blog is not on Google+ just yet, make sure to check our post with tips to get started.
Also, Google+ gives you access to Google Authorship which helps the engine recognize your content and attribute it to the correct author. In near future, this may play a huge role in SEO. When you sign up for Authorship you get an image next to your content in search results, making your posts more visible and appealing, and increasing your blog’s click-through rates.
Social media, SEO, and content creation – they are all interconnected.
They cannot happen in isolation any more. Quality content is an absolute must, – it impacts your SEO and social efforts; and social media greatly determines how this content will be viewed and shared among your audience. All the latest updates Google is making to their algorithms are only further stressing the importance of good content creation (read how search is changing). Keep this in mind when building your blog, brand, customer base, and sales.
Visual content is king!
According to a recent study, it takes only 13 milliseconds for our brain to interpret images that the eyes see. This is way, way faster than what it takes to process just plain text. And visual content is also more appealing to readers. So it’s no wonder that an estimated 63% of social media now is made of images, and 32% are Twitter, Vine and Instagram videos.
Together with images and videos you can also create infographics to tell your stories and data, and share them with your fans and followers. Think about visuals as playing with different content formats to bring your story, opinion, message, – closer to your readers.
Social media helps build your brand.
As it is important to brand your blog design, you must keep this approach when it comes to managing your social accounts as well. And the trends show that building a brand of your blog on any relevant social network can truly impact your SEO and boost your sales if you are blogging for business. Brand your name and other copy this year, and make sure to keep that focus through your social interactions either.
Are you seeing any other major trends in the social media world this year and ahead? Let us know in the comments below.