At least some of you have tried using social media to promote their blogs and felt disappointed from the results. You now think it simply isn’t working for your blog. Even if you’ve given up, it’s time to get back and take a closer look at what you’ve been doing with your social accounts. If you had twenty random posts over a period of three months, the chances are you’ve been doing it wrong the whole time (read the tips here). Here are five mistakes you should not make when promoting your blog on social sites:
Not Enough Social Media Planning
Social media is one of the crucial parts of any blogger’s marketing efforts. If you want to achieve results you must integrate your SM campaigns into the rest of your marketing planning. Create content around your blog’s goals and encourage readers’ engagement through social sites to boost your SEO. Post questions in your email newsletters and ask your blog subscribers to respond on social media. Integrate your social accounts with events, – you can create an event for absolutely anything, for launching a product, to going to an upcoming fashion show; whatever it is, tweet and post about it in the preceding days.
Impatience can make you anxious and possibly force you to give-up before being able to truly feel the benefits of your social activity. It takes time for your social connections to grow; and they will grow, the organic way, as you market your blog and engage readers on various networks. Don’t think you can buy followers. That doesn’t work anymore. Google is now only about human optimization. If you ask me, SEO (Search Engine Optimization) is no longer adequate – no one is optimizing for the engines these days.
Failure to Engage the Readers
To state the obvious, social media is about being social, right. It’s a community to participate in, to be available, to engage and get engaged with. Speak directly to your blog readers, ask them to chat and hangout, respond to questions and queries, offer coupons, run contests, and do anything you know your readers will enjoy while on social sites. If you need a helping tool you can try Woobox (the free version) and check how it can bring you new followers and engage readers.
Overstuffing with Hashtags
Unlike before when they were reserved for Twitter users only, now hashtags are used everywhere. They are very practical for identifying messages related to a specific topic, but if you let them dominate your posts and social updates they will get ugly and confusing. Watch the video and you’ll know what I mean… (plus, Justin Timberlake and Jimmy Fallon are hilarious :D)
Use them in moderation, where it actually makes sense, and create your own never-before-used #hashtags when running any type of social media campaign for your blog. Say you are running a hairstyle contest for New Year’s Eve. Ask people to post their images using your special hashtag, something like #my2014hair. You can choose anything you like for your hashtag; just make sure it’s short, recognizable, and not already in use.
Too Long Messages
It makes no difference if you post on Twitter, Google Plus, Pinterest; you must keep your social updates short and to-the-point. Upload quality images with your messages – they get more attention, Likes and retweets. You have only 140 characters to tweet your latest blog post and intrigue readers, but even if you have more space like on Facebook and Google+, it’s better to use a mix of short messages with an occasional longer post. On Pinterest stay with the images because that’s the key thing you need to get engagement and repins.
If you are struggling with your blog’s social media marketing efforts I suggest to try again, – locate your mistakes and this time avoid them. You may change your mind. What do you think? Let us know on Facebook and Twitter.
Off topic: Don’t forget to stretch girls! 😉