Living in the information era, we’re constantly bombarded with tons of content, all very interesting and begging for our attention. But we can’t give it to everything, cause if we do, we won’t have time for anything else in our lives. Last year Harvard Business Review published an article according to which we now produce more online data every second than what was stored in the entire internet just 20 years ago.
So how do you get your content in front of readers and social followers under such conditions?
Visuals are processed 60,000 times faster than text, and they consist 90% of all information that’s transmitted to the brain. Approximately 65% to 85% of all people describe themselves as visual learners.
When your goal is to make blog content more appealing, interesting, and valuable to readers, image-centric social media marketing can definitely give you an edge over competition which is mainly focused on written content. And here’s how images do this:
They grab people’s attention. Our attention span and information-storing capacity are limited. (We are not computers.) So we skim through content to extract what we look for, as fast as we can. We don’t have time to read long winded posts with nothing but text in them. If there are pictures included, more visitors will be encouraged to stick around and explore your blog content in greater detail.
Explain your point better. You want your content to be valuable to readers – image breaks between text help them think through and achieve better understanding of your concepts, points and ideas. This is especially helpful when providing step-by-step instructions, explaining an app, or how a product works, etc.
Take your visual content few steps further – 6 Tools to Make Great Infographics.
Make posts more vibrant and visually stimulating. Text is boring, while the right images add a splash of color, provide contrast and spice up posts to make them more attractive to the eye.
Boost SEO. One very simple way to give a SEO boost to your blog’s online marketing strategy is to add few images to your posts along with relevant alt and meta tags – image file name, title, alt and description tags. This lets Google better index your content and figure out if it’s useful and corresponding.
Make sure to take advantage of whatever tagging system social sites offer when posting images in your updates and include hashtags when possible.
Following are three of the top used image-focused social media websites:
Instagram doesn’t have the same user volume as Twitter or Facebook, but is growing a lot faster than both did in their first years. The potentials ahead of this photo-sharing app (now available on the web too) are amazing, and that’s why it’s smart to be part of it from the beginning.
Sharing attractive and quality images on Instagram is a very creative and fun way of making connections between bloggers and their audience. The site can help you raise interest, build your brand, and drive greater traffic to your content. Read how to promote your blog via Instagram.
Pinterest is about connections and the exchange of ideas via visual content. The network is very simple to use, and focuses on a clean bright-colored background with pins of images, graphics, infographics and videos. It has over 70 million users who save and share their ideas, plans, inspirations, and wishes on their boards every single day.
The site can get you lots of attention for your blog content and products, and the greatest part is the viral quality that it offers. People can easily like, repin and comment on other people’s pins and spread their content further, bringing more followers, which then results in even higher potential for content to be repined.
80% of Pinterest users are women and they pin 92% of the pins. Men population can be reached here too, but considering the numbers, the biggest potential lies within niches like fashion, home décor, the food industry, arts and crafts.
Tumblr can be a gold mine for artists and creative-minded bloggers, particularly if they want to reach younger audience of 25 and under. The site is relatively new and still underused by marketers, which leaves more potential for beginners to get users’ attention and increase following.
You can showcase your products to entice customers, share behind-the-scenes photos to give readers a more personal perspective, or network with other brands and bloggers by sharing their content too.
Tagging on Tumblr is very convenient, and so is optimizing for search; make sure it’s done properly.
Please share your thoughts in the comments …