Unless you are someone very famous, you will need to work hard to build an initial following for your blog on Twitter. For the beginners, and those struggling for attention, the best way to do it is to act like you are addicted to Twitter and to make this social site your top priority at least for a month or two, posting frequently and creating lots of content.
As studies show, the more tweets you have, the more followers you’ll gain. According to Beevolve, Twitter accounts with less than 1,000 tweets have an average of 51 to 100 followers, while those with more than 10,000 tweets tend to be followed by 1,001 to 5000 users. So start tweeting to reach the benchmarks…
We talked how you can improve the blog traffic you get from Twitter last year, and now I’ll share four sure-fire tricks to help you get more followers:
Tweet the same links multiple times
The opinions about reposting the same content on social media vary, but according to Buffer and their stats, this works surprisingly well when it comes to increasing your social presence. If you only tweet once or twice a day the chances are not many people will see your links in the streams – 9,100 tweets scroll by and fight for readers’ attention every second. Posting your content multiple times will help you reach casual followers too, as well as increase your blog traffic, reach different time zones and gain new readership. Guy Kawasaki and his massive Twitter following is another prove the strategy works.
Find and follow your fans and followers on other social sites
It’s maybe obvious, but you’ll be surprised to see how often this is overlooked. Are all your Facebook fans, Google Plus and Pinterest followers, and LinkedIn connections following you on Twitter? Probably not. They may not know you have an account there for your blog, or can’t find your handle.
Search these people, locate the ones with similar interests and start following them – this way you are introducing yourself and stating your intention, which in many cases results in them following you back. If you already communicate with some of them you can ask them personally if they want to follow you on Twitter.
Following industry influencers is also very beneficial. Spend some time to find the “gurus” in your niche, and just by following them you’ll be getting access to a whole new network of potential followers for yourself.
Actively interact with your followers
The key to Twitter success is to go further than just a follow, – to engage, pose questions, comment and interact with the community. Get involved with high-profile bloggers in your niche too. If you contribute well, the influencers will likely feel obliged to return the favor and follow you back. Also, by being active and showing you are alive on Twitter you have greater chances of keeping the current followers that you have on your blog account.
Show your character in your tweets
There are countless Twitter streams that look like bots generated them, literally, – just stale lists of links, and nothing else. No one will (or should) follow that! To get people interested in what you have to offer you need to be yourself, show your personality and engage with your audience.
Add a joke from time to time, include quips and quotes, follow up when someone mentions you on Twitter, answer direct messages, and make sure it’s clearly visible to new followers that they’ll be getting the same attention. You should not only build useless followers, but you should stay active and continually create and share interesting and educational content your followers will find valuable. To gain and keep your following you need to establish yourself as a resource for something valuable, whether in-depth articles, tips and how to’s, news, reviews, or humor.
How are you doing with Twitter? What are your best tips for increasing blogs’ following? Let us know in the comments…