I bet most of you girls are spending 100% of your marketing efforts to online promotion of your blog. This seems legit having in mind that it is easier for people to access your blog from a shared link or online ad than from a flyer or newspaper. But still, even though these tactics don’t drive as much traffic as the online campaigns, they can help you build credibility and establish yourself as an authority in your field.
Here’s how you can market your blog offline:
Get yourself some cool business cards
If you want people to take your blogging seriously you must have a business card. The rule applies to every business, including blogging. It’s less than a cent for a card, and they are great way for you to introduce your blog to the people you meet in your day-to-day life.
Attend industry events in your niche
Industry events allow you to promote your blog in front of an interested audience of possible readers, as well as give you opportunity to associate yourself with other experts and authorities relevant to your niche. Prepare well and make sure to bring your business cards and other swag like pens, cups, T-shirts, etc. to impress the potential readers and partners.
Get your name in newspapers and local publications
Newspapers may be dying, but they are still very well respected. Having your name and blog mentioned in the daily news is a great free offline tactic that will boost your credibility in the online world too. Start with the local papers in your target area. Create a unique story with an interesting angle on your blog, and pitch it to the journalists together with a press release. If you get published, your story will also be seen online, linking directly to your page.
Host readers’ meetups
Having even a casual get-together, in a local bar, coffee shop or restaurant, with your readers and other interested people will strengthen the bonds in your existing community and help you locate new readers in your area.
These are just few of the offline promotion options you have for your blog. You can also print flyers and pamphlets, buy ads, sponsor local or industry events. However, these four listed are all free or very cheap, and they allow you to build valuable relationships with your readers in the offline world.
What’s your experience with offline marketing? Share with us the tactics you use to promote your blog…