What’s great about bloggers is that they can easily acquire loyal following if they produce quality content. If that’s a blog you love, you’ll make sure not to miss on any post they publish. So will your readers, if they find your content interesting, fun, engaging and useful. In time your readers learn to trust you, so promoting niche-relevant products and services through affiliate sales comes as a logical next step that your readers would benefit from, of course, without compromising the integrity of the content.
If you are ready to monetize your blog, affiliate marketing is a great way to start. How this works is that you are given a specific affiliate link to include in your blog posts, and if your readers click on the link and make a purchase, sign up or register for something, you get a commission on the sale, or on that other action.
Here are four simple steps to keep in mind if joining affiliate programs:
#1 Look for affiliate programs relevant to your blog readers
To get paid your reader needs to perform an action, not just click the affiliate link. So if those links are relevant to the interests of your audience, the chances are much higher that the desired actions will be made. If you blog about fashion and jewelry, you can apply to be an affiliate with a designer or jewelry dealer – such links would be expected, and come natural to your readers.
Bloggers who are not too focused on a particular topic can try Amazon Associates. They sell so many different products that they’ll definitely find their blogs’ best fits. Follow this link for more information on their commissions and terms. You can also check out popular affiliate advertising networks like Commission Junction or LinkShare and search the thousands of programs they offer, but you must individually apply to each one of them. If you want to avoid this use affiliate aggregator services like VigLink which automatically append codes to links and insert new ones whenever you mention a product, brand or store, as well as make sure that you get your earnings minus their fee for the service.
Still, when selecting affiliates try not to be limited by your topic, and stick too closely to the niche – think what other types of products would be interesting for your readers, what other common interests do they share.
#2 Only promote products and services that are good
You’ve worked so hard to earn the trust of your readers. Sure you don’t want to lose this relationship by making bad product recommendations. That’s why it is important that you only promote products and services you have used and know that they are so good that you would recommend them to other fellows even if you weren’t paid for it. Quality is crucial no matter if it is a $10 product or a $10,000 one.
#3 Create content that helps you sell
You can’t just make a list of products you love, publish it on your blog, and expect your readers will click the affiliate links just because you listed them. Instead take some time to create a detailed review the readers will find useful, and use the ads to provide guidance if they decide to act upon your recommendations. If you just throw out links to all kinds of products and services, the chances are visitors will quickly bounce off your pages.
#4 Consider user experience when monetizing
You don’t want to monetize every single page on your blog; you just want them to lead to a potential monetization. Online users today are not very keen on ads, so it’s wiser to have these five, ten pages on a separate tab, in the sidebar, footer, or whatever place they will be visible enough, and keep the rest of your content free of advertisements. This way your money-making efforts won’t hurt the experience of your blog readers.
Are you taking advantage of affiliate marketing for your blog? Got any tips you want to share? Let us know in the comments!