Quality content is crucial for a blog to engage and retain readers, but if the titles are not attractive enough your posts might never get clicked and read.
Writing headlines that get you noticed is not easy, particularly for beginner bloggers. You can mimic the format of newspaper and magazine articles for a post body, but that won’t work for their snappy titles and playfully punny headlines. Instead, be sure to follow these four simple, yet very effective, rules when crafting blog post titles to inspire people to click-through:
#1 Be Brief and Direct
It can be tempting to try to sound witty and show off your wordplay skills when writing titles, but such headlines are not effective. Short and direct titles that summarize the main idea of the blog post are much more appealing to readers.
I could go with a creative and exciting title like “What’s in a Headline?” or “The Secrets to Writing Headlines that will Make More People Read Your Blog Posts”, but they are too wordy, indirect, and not as clear as “4 Simple Rules to Writing Powerful Blog Post Titles”. Do you agree?
#2 Use Strong Keywords that are Easily Indexed by Google
Missing essential topic keywords is another reason why those two sample headlines won’t get me the attention I want for The Blogger Babes. Search engines simply won’t know what to do with them, and they won’t list the post in their results for you to see it when searching for blog posts title tips.
Make sure to include strong and relevant keywords in your titles to let Google know what your content is about. If you write about cakes, put the term “cake” in the headline. If you blog about kittens, the target keyword should definitely be included.
#3 Include Numbers in Your Titles to Utilize Rankings or List Formats
There’s a reason why so many bloggers (and publishers) use numbers in their titles, – because it works! Posts like these consistently bring in more traffic and referrals when compared to posts without numbers. Do an experiment, check it for yourself.
Numbers reach to our subconscious, pointing to importance and facts, and they immediately hook people’s interest. When it comes to online readership, according to Jakob Nielsen and eye-tracking data, numerals work much better than numbers used as words.
To draw more eyes to your copy organize the content in smaller bite-sized chunks, format your posts in rankings or list forms, and match titles with numbers included, like “9 Ways to Save Money for a Summer Holiday”, or “3 Fruit Salad Recipes Your Kids Will Adore”.
#4 Don’t Forget the Adjectives
Good, solid, nice, and fine are ok, but they’re not as impressive as exceptional or stunning. Don’t you think? Use big and descriptive adjectives like essential, absolute, incredible, effortless, fun, or free, to make titles more attractive and inspire people to click on.
Follow these rules when writing your next blog post title and share the results. Have you noticed some other headlines tricks that maybe work better? Tell us in the comments …