Instagram is a social sharing site around photos and 15 seconds videos, which Facebook saw great potential in and acquired back in 2012, turning it into a huge success. Last year, Brandwatch shared an amazing infographic—”Looking Back: Instagram in Numbers”—with some stats that will amaze you:
- Instagram has more than 150 million monthly active users, and 76 million per day.
- 55 million posts are shared every day, and 83% of them include a #hashtag.
- There are 2x more interactions with videos than with photos.
- People make 1,000 comments per second, and 8,500 likes per second.
- The average monthly usage of Instagram is 257 minutes. For comparison, for Twitter users it is 170 minutes.
If these stats caught your interest, here’s what this social site can do for you.
3 Ways Instagram Can Promote Your Blog
1. Help You Raise Interest
You absolutely want to use social media to promote your blog posts and tease users to come visit your site. Instagram is a great place to do this. Post images of your posts in progress, your computer screen as you organize the images, or an interesting shot from a video you are making, but be careful not to reveal too much since you want these people to come see the posts on your blog, not end their interaction on the social website.
Instagram is about being personal, so make sure your followers can see your personality more often in your posts. Use the comments to really draw them in by adding short descriptions or an intriguing part from the text.
2. Bring More Traffic
When it comes to generating traffic, you need your blog URL to be visible and clickable so people can come visit your pages when you get them interested with the content you share. On Instagram, there’s only one space for this, and that’s in your bio.
So, whenever you share an image or video to promote a blog post, make sure to also comment and let your audience know that they can read the post or watch the videos if they click the link in your bio. Be short and pique their interest, and then invite them to your site to view it. If you want, you can even include your URL somewhere in the image you share on Instagram.
3. Build Your Brand as Blogger
And last, but certainly not least, Instagram is amazing for bloggers to develop their brand online and share expertise with a new audience they can hardly reach otherwise. If you sell products on your blog, post high quality photos of your top offer (after you apply some filters that more represent your personal style, or after editing the image with some of these free editors). If you provide a service, share photos of your clients’ locations or from their teachings.
As a niche blogger, you’ll need to get more creative to interest Instagram followers. Take a photo of your craft, share images of conferences you attend, or make a video to promote your community. Even a simple photo of your view through the window while blogging on the computer and a comment on the beautiful sunny day can bring you closer to your readers.
More Instagram How To’s For Bloggers
Do you use Instagram to promote your blog? What’s you experience with the site? Let us know your thoughts below!