It’s not hard to waste time on social media, and considering the nature of our job as bloggers (or part of it), many of us do. However, there are great tools out there that can help you spare some time and be more productive. It is the only way to achieving success with your blog. When you increase your productivity, your motivation gets bigger – you feel more valuable and more interested in blogging and your niche. You grow personally and professionally with the work that you do, and this ability is an amazing motivator for everyone. Just make sure “not to break the chain!”.
Here are the three most essential tools that will help you to stay on top of your social media marketing game:
Buffer – for scheduling your future social posts
They say it best: “Buffer is the easiest way to publish on Social Media”. This social sharing app allows you to build up a queue of social posts on your Facebook, Twitter, or LinkedIn account, to be shared at specific time in the future. If you find an interesting article while on the metro, for example, you can schedule it to be posted at certain hour to make sure there’s enough time space between your posts, and that you are active on social media during the prime hours.
Buffer has browser extensions for Chrome, Firefox, Safari, and mobile apps for easy access. There are readily available time slots that you can choose for sharing your social updates, and the tool picks the times when most of your users are online. This makes sharing painless, simple and a lot faster.
Scoop.it – experts curating content for you
In the world of search today great content is king. This includes the type of content you share on your blog’s social profiles too. Scoop.it is a great tool that allows you to find this great content in the sea of average posts and articles, by following the right people. Here everyone creates their own boards around a specific topic, and then add content they like and want to keep to these boards. If you devote some time to locate the right people to follow, the experts in your blog niche, you can be sure you will always have great posts to share.
Social Mention – the top free monitoring tool
There are too many social websites today for anyone to be able to follow everything that could be happening and is related to their name, blog or brand. But considering the consequences that may happen if a crisis arises social media monitoring is more than necessary.
Social Mention is among the best tools that monitor social websites and blogs, listed by 150 social media professionals in a survey done by One Forty. It’s kind of like Google, – it aggregates results from blogs, microblogs, videos and other social media about the keywords you search for.
You can search the name of your blog, your brand, and you will get a list of mentions about your queries, and real-time information on how big is your influence on social media, how often people discuss about your blog, is the feeling positive, neutral or negative, or how likely it is that people would repeatedly talk about your brand. This is very valuable data that you need to analyze to understand the behavior of your readers, and then include the knowledge into your future social media marketing activities.
Are you using these tools when sharing content on social profiles? Have you noticed increase in productivity, or maybe better marketing results for your blog? How do you end up using the time that you save? Tell us in the comments…