Instagram is one of the top engaging social websites worldwide with a network of over 200 million active users who daily share 60 million photos and 1.6 billion likes. The potentials of this app and social platform for bloggers looking to expand their reach and engage greater audience are truly amazing.
There are so many tools out there to help you capture great quality photos with your smartphone and edit them so they’re ready for publishing on Facebook, Pinterest, Instagram, or other image-based social media. We’ve listed few editors ourselves too.
But there are certain specifics to Instagram, – inviting us to “Capture and Share the World’s Moments” the site allows bloggers to take readers with them on their journey, let them know their story, share “a day in the life” via their mobile phones. Visuals like these, images and 15-second videos, ensure your content stands out and appeals to the Instagram audience.
You can post behind the scenes and sneak-peaks, showcase your local region and tourist destinations if you’re a travel blogger, shoot a photo or short video to introduce a new member in your team, tease about an upcoming product release, campaign or event, share a quick tip or procedure of something helpful to your audience that you’re expert in, and post fun images from customers using your products or services. The ideas are endless once you “get out of the box”.
Here are three apps for you to feature these “moments” and create visual content that helps you stand out on Instagram:
Posting quotes as images is a sure-fire way to engage your audience on social media, and what better place to do this than Instagram? (Ok, maybe on Pinterest, Tumblr also) Human brain is programmed to process visual information 60,000 times faster than plain text. By adding text to your Instagram photos, quotes or just few words of your own, you highlight the main idea of the post you’re sharing, taking the amount of engagement to the next level.
Overgram is a great app that lets you add typography to your photos, and it comes in a variety of fonts so everyone can find what best matches their blog’s brand and business image. Annotate your Instagram photos with useful tips, information and inspiration, and I guarantee your followers will love you.
Videohance is a video-editing app that “gives you power” to make your Instagram short videos absolutely beautiful. Be creative, experiment with the app; if used wise these 15 seconds can be as effective as 3 minutes on YouTube. You can adjust the appearance in real time, add textures taken from real vintage film, edit contrast, white balance, and more. Watch the Videohance introduction video.
We have few tips for making short video forms for Instagram and Vine, click the link to read them.
Flipagram is another amazing app, essential for bloggers who want to build and engage following on Instagram. It lets you create short photo-videos from pictures on your smartphone with the music background you choose. This is a great way to tell the story about your blogging and business, and share it with your readers. Images can really help connect with your audience.
You can use as many photos as you like, adjust the transition for a more powerful impact, and you can set the time to 15 seconds if you’re sharing the video on Instagram, or maybe longer at 30 seconds. If you’re using your blog for businesses, make sure to use only music you own or music with no copyrights so you won’t be making any law violations.
Have you used any of these Instagram apps? Or maybe you’ve seen them used in a creative way by someone else? I’d love to read your thoughts and suggestions in the comments below!