No one can learn about your awesome blog posts if you aren’t somehow promoting your blog. Let’s face it, – for your blog’s success it is crucial how good you write, but driving traffic to it is probably equally important. Social media is ideal for blog promotion, and Tweeting your latest post is an amazing way for you to spread out your message, reaching out to a network of over 500 million potential followers, and counting.
But as you can imagine, the competition for the readers’ attention is also huge, and you can’t expect to “win” if all you do is copy the title of your post and share it with a link back to your blog. There’s no connection in a tweet like that. It doesn’t work. You need to get creative and think what will make more Twitter users interested in what you have to say. Here are ten tips you can try out immediately to improve the blog traffic you get from Twitter:
Make your tweets short and intriguing. Consider adding a puzzling quote from the post.
The tweet itself is limited to 140 characters, but the ones that are under 100 characters get a 17% higher engagement. Get creative and try making your tweets shorter. They work.
Keep in mind that you are not required to include the post title. Instead, include something compelling so the tweets will incite interest in your content. How about some interesting quote from the post? Studies confirm that tweets with quotes drive 54 percent more retweets than any other type of post. Choose something concise that adds a little flavor to the content you share.
Use numbers and characters when tweeting facts and statistics.
Readers love facts and statistical data. Here are the latest on Twitter.
If you have your own to share with your readers, you should definitely tweet that post. For your tweets to stand-out from all the rest that are fighting for the attention of your target audience, you better not just stick to letters, but mix in numbers and characters too. They have greater impact.
Tweet your posts with hashtags (#).
As you all know hashtags help organize all tweets around various topics. They extend your reach on Twitter beyond just your followers. You can either create your own hashtags that you will use to promote your blog, certain post, your latest ebook, contest, etc., or you can use general hashtags, words and phrases related to your post, so that other users on Twitter would be able to see your tweet when searching for that particular topic.
Use @mentions and retweet when you get mentioned.
If you are commenting on the work of other prominent bloggers in your industry, on companies or specific customers, you can mention them in your tweet when sharing the post using @mentions. They certainly won’t mind the mention, and they also might retweet your tweet to their followers expanding your reach. You can also mention your blog most loyal commenters and thank them for reading, or mention the blog post author, no matter if she’s a newbe, regular, or a guest blogger. Such tweet will most certainly result in retweet.
When speaking about retweeting, there’s a little reciprocity required. You also have to retweet the tweets where someone else mentions your blog content.
Ask your followers for a retweet (or RT).
You may be surprised, but studies show that tweets that ask followers to “RT” or “retweet” actually get retweeted 10 to 23 times more than average. This makes it a sure way for bloggers to gain more Twitter traffic. There’s no reason you should not try it yourself.
Attach inviting and visually appealing images in your blog post tweets.
The thing is to get your followers to interact with your blog post tweets (don’t we all know that?). And the more enticing your tweets are, the greater engagement and potential traffic back to your site. If you post cool images that intrigue your followers into wanting to find out more, the chances are lots of them will end up on your blog. But make sure the images relate to your posts content.
Tweet a question that relates to your post topic.
You can generate greater engagement, and possibly drive more blog traffic, if you tweet an intriguing question related to your post when sharing it. Again, don’t just share the title of your post, but look for what will engage your following, and a smart question certainly will.
Tweet about your blog contests and promotions.
If you haven’t already run some kind of contest, group offer, or other type of promotion on your blog, you should definitely do it. It is an incredible way to boost your traffic. And tweeting about it is even better. Let your followers sneak-peek into the prices and everything, but make sure they’ll have to click the link to find out the details.
Consider Promoted Tweets to spread your reach beyond just your current followers.
When you promote your tweets with links back to your blog posts you help spread your content to an audience that otherwise wouldn’t be able to see it. You can select the market you want to target by location, interests, used devices, keywords, etc. It is a great and inexpensive tool for driving new traffic to your blog.
Don’t forget to link to your blog in your Twitter bio.
The first thing your (potential) followers see when they land on your Twitter page is your bio. So it makes perfect sense to include a link to your blog in the about or in the contact section. Both areas are clickable, so visitors can easily click through to your site also.
Have you tried any of these techniques to drive more Twitter traffic to your blog? What was working best for you? And what wasn’t? Share your comments or tweet me @TheBloggerBabes.